I’m assuming it’s just their target demographic is young single (white?) professional women, but the homogeneity of the marketing images honestly tripped me up a bit.
Edit: on further examination I do see an image with a guy in a red track suit outside of one of their busses, I missed that the first time.
Still, to be honest I think I’d be intimidated to book a trip and be the only male on the bus. Role reversal, I guess :/