I know that a lot of activity on Shopify is from ambitious but deluded people setting up dropshipping businesses. Shopify is just selling picks and shovels to a lot of prospectors in a particularly unfruitful gold rush. I'm wondering whether they'll see a contraction as the enthusiasm wears off.
Your point is accurate, but they also power some massive eCommerce businesses and growing number of enterprise shops. Their biggest investments are for their subscribers that ACTUALLY sell stuff. Dropship-dreamers are super scared of actually subscribing but they are the vocal majority because of guru's and such. Its all about growing GMV / PLUS / CAPITAL / FULFILLMENT and those are all hitting +50% YOY
This makes no sense. Why would any company that starts making serious money continue to give SquareSpace money for a template. There's nothing you can do in SquareSpace that you can't do better in a custom app running on one of the many free software CMS's out there. I don't get this.