Is Patagonia's marketing at heart not Greenwashing ( https://en.wikipedia.org/wiki/Greenwashing ) ? I get that they source materials ethically and do things way better than 90% of other clothing companies. Surely if they truly wanted to minimise their impact on the planet, they would rid their stores of sales and cut back on the amount of new styles/designs that they release. Where I live there are around 3 patagonia…
Chouinard is quoted about this in the article: “But I’ve become cynical about whether we can have any influence,” Chouinard said. “Everyone’s just greenwashing. The revolution isn’t going to happen with corporations. The elephant in the room is growth. Growth is the culprit.”
Unchecked growth is one of the hallmarks of cancer. Kind of an interesting analogy.