My business does a lot of posting on Facebook of sometimes controversial things (we're a news site and we sometimes cover local politics). By far the most engaged stuff is the most controversial where people begin to fight and attack each other. I have ~3k followers on one of my pages. Usually ~200-300 people see any given post if it has no engagements. If it has normal engagement, it might get to 1000-2000 views, st…
These companies can easily put a filter over this engagement maximization algorithm and they are choosing not to.