Earlier quoted context omitted.
What they don't have is the rockets. SpaceX has cheap reusable Falcon 9s. Blue Origin is aiming to have a cheap reusable New Glenn in 2021. Apple would have to go with much more expensive traditional launchers.
Why would Apple not be able to buy Falcon 9 launches? SpaceX is in the business of selling rocket launches.
Which means that if Apple pays $60 million for a single launch, it costs SpaceX $30 million to do it.
Or to put it differently: if Apple was competing with SpaceX, then every Apple launch would sponsor one SpaceX launch.
With those economics, it would be hard for Apple (or anyone else) to compete with SpaceX in this business. All else being equal, their cost to create the satellite network would be substantially bigger which means they would have to charge more or have much lower margins and profits than SpaceX.