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Pi-hole: A black hole for Internet advertisements

pi-hole.net

51–60 of 262 posts

Re: Pi-hole: A black hole for Internet advertisements

#51

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

I dont believe locally hosted ads are blocked.

Re: Pi-hole: A black hole for Internet advertisements

#55
post #22
post #3

Earlier quoted context omitted.

How would a web browser know which DNS it's using? You set your DNS preference to point to the PI-hole and it should behave like any other DNS server. I guess it could attempt to resolve some spam domain like doubleclick.net and if it was incorrect it could complain...

There is a clear and definite trend of taking DNS out of the user's control, see all the hype with DNS over HTTPS etc etc. Firefox is working on using DoH (opt-in at the beginning, but who knows) from "select" providers. Chrome has a similar switch, surely. Same with Android 9, opt-in DoH, but maybe it'll become opt-out or no-opt in the future. In the name of privacy and security of course, but with the totally unint…

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Re: Pi-hole: A black hole for Internet advertisements

#56

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

Those websites designed a bad model for collecting revenue; it was based on the assumption that viewers would watch their ads out of some misplaced sense of guilt, while the ads and data collection become more and more intrusive.

It is not our responsibility to prop up their poor model. If these sites want to make their case that they won't survive without our eyes on their ads, then they can open their books for us to look at the costs and revenues and decide for ourselves whether or not we should help them. But at the end of the day, it is their problem, not ours.

Re: Pi-hole: A black hole for Internet advertisements

#57
post #34

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

What's wrong with the "old" way, where you visit a Mopar automotive related website and saw Mopar car part ads? Or when you visit a computer magazine and saw ads for computer parts? Or when you went to NYT and saw basic shit like paper towels and fall fashion? It became a problem when everyone and their sister started needing to know what kinds of kinks I'm into just to sell me dish detergent.

This is what we do at Office Snapshots (https://officesnapshots.com).

We post about office design and our ads are primarily for office furniture or other services related to the industry. We also self-host the ads which are non-animated jpgs and sell them without using any ad networks.

What you describe works well for us :)

Re: Pi-hole: A black hole for Internet advertisements

#58
post #34

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

What's wrong with the "old" way, where you visit a Mopar automotive related website and saw Mopar car part ads? Or when you visit a computer magazine and saw ads for computer parts? Or when you went to NYT and saw basic shit like paper towels and fall fashion? It became a problem when everyone and their sister started needing to know what kinds of kinks I'm into just to sell me dish detergent.

> What's wrong with the "old" way

A couple things:

1. It facilitates a world in which only large content providers, who can afford to individually sell ads to advertisers, to exist.

There's a lot of overhead to ad sales and individual companies do not want to work with 1,000,000 providers, they want to work with 10-100.

2. It's substantially less efficient and only works for brand advertising or mass-market direct-response advertising.

One of the greatest things that Facebook and ad retargeting enabled was the rise of direct-response brands. Previously if you were selling a niche product - and most larger brands started out with a niche product - it was very difficult to reach an early audience who would be interested in purchasing your product. Facebook and Google flipped this on it's head, enabling millions of businesses to more efficiently reach customers. Facebook alone made the direct-to-consumer brand explosion we've seen over the last 10 years possible.

Re: Pi-hole: A black hole for Internet advertisements

#59

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

If sites actually curated the ads they display instead of saying "Give us money and we'll let you and whoever's paid you show whatever you want and run whatever scripts you want" they wouldn't get blocked by the pi-hole. I'm sick of malicious ads on even major sites because everyone's too lazy to give a damn.

Re: Pi-hole: A black hole for Internet advertisements

#60
post #34

With all the fervor around ad-blocking what I fail to see is how do you propose those sites that you visit, read their content to make money ? Are you willing to pay every site you visit or encourage them to put up pay walls ??

What's wrong with the "old" way, where you visit a Mopar automotive related website and saw Mopar car part ads? Or when you visit a computer magazine and saw ads for computer parts? Or when you went to NYT and saw basic shit like paper towels and fall fashion? It became a problem when everyone and their sister started needing to know what kinds of kinks I'm into just to sell me dish detergent.

One big problem with entirely static ads is that websites are global but the ads running on them are for brands that are likely local (at least to a specific country.) If I visit the NYT website in e.g. Norway, should I still see ads for an American brand of paper towel that doesn’t exist here; or should I see ads for Norway paper towel brands?

The flip-side of this is that I’ve noticed that YouTube shows me PSAs from my own municipal government (“there’s an election soon” ads, “we’re building a new piece of civil infrastructure” ads, etc.) I actually kind of like that; I don’t have cable, so it’s not like I would see them anywhere else.

The entirely-static ads model does work when the consumption of the media is entwined with the consumption of the advertised brands, though. For example, a podcast can certainly advertise its own tour, since—given that you’re listening to the podcast—you likely want to see the podcaster speak in person, even if you can’t make it there.

Or, of course, if a (global) website is just advertising another (global) website. The NYT can advertise Amazon just fine.

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