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5M Bid request/s, 2ms max response time – The Road to Damascus

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Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#51
post #5

It’s kind of sad that all this engineering effort was spent to essentially make the internet a worse place for everyone and waste users’ time and attention. Imagine if a crime syndicate would brag about their efforts to make their worldwide criminal activities more efficient.

I'd love to read what a crime syndicate does to improve their activities. Doesn't mean I agree with them... but no doubt it's really interesting and I might learn something from it.

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#52
post #11

Interested to know what Rust was missing. I built an ad exchange last year and it has been great. I have been using nightly builds, mostly for access to async/await, and it has been very fast and stable. I have had to submit a few pull requests to various projects along the way, but didn't find the ecosystem prohibitively lacking.

Would you mind sharing what libraries you are using?

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#55

I spent a few cycles in media buying and later in sell-side ad tech. Please do say what you will about advertising and its effects on the web, but I will say this: it is a world of fascinating tech. As a buyer I experienced janky pacing all of the time across various platforms, because this is a HARD problem. We had to manually adjust campaigns on a daily basis to ensure pacing worked properly. It was common to stop…

> Google Fi/Spanner

For anyone else confused it's probably Google F1 and Spanner.

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#56
post #5

It’s kind of sad that all this engineering effort was spent to essentially make the internet a worse place for everyone and waste users’ time and attention. Imagine if a crime syndicate would brag about their efforts to make their worldwide criminal activities more efficient.

I'd love to read what a crime syndicate does to improve their activities. Doesn't mean I agree with them... but no doubt it's really interesting and I might learn something from it.

Drug smuggling submarines. There was the court case of El Chapo and his IT guy testified about how he requested everyone's phones to be bugged. Also a secure comm network built for his organization, that then ended up bringing him down, because the IT guy folded (the FBI made a deal with him), etc.

Also you could learn a lot about tunnel building, and tunnel detection.

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#58

I spent a few cycles in media buying and later in sell-side ad tech. Please do say what you will about advertising and its effects on the web, but I will say this: it is a world of fascinating tech. As a buyer I experienced janky pacing all of the time across various platforms, because this is a HARD problem. We had to manually adjust campaigns on a daily basis to ensure pacing worked properly. It was common to stop…

As an anecdotal data point, I once configured a test campaign on Doubleclick Bid Manager (now Google DV360) about two years ago that I needed some quick exposure on. So I set a budget cap of 100$ just for safety and didn‘t do any targeting, so I was effectively bidding on half the worlds‘ ad inventory. What I didn‘t check or notice was that pacing wasn‘t set to even, but to Flight ASAP.

Suffice to say, I spent 730$ within _seconds_, so fast actually Googles systems couldn‘t even switch off fast enough to prevent 7,3x overspend, and the only thing that prevented stupid me from a five digit spend was probably choosing an unusual ad size.

Fascinating stuff indeed :)

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#59
post #32

Earlier quoted context omitted.

Everything you describe could exist as a paid service, and I suspect would be much higher quality that way.

A paid youtube? Not sure they would be worth it without the endless amounts of free content by free users. Facebook? There are plenty of sites like facebook without users. Charge for an account.. reduce the userbase, the platform loses value without the free users.

A paid Facebook means it would be designed to actually serve you (instead of wasting your time) and people would use it to connect with friends instead of liking endless shitposts.

Re: 5M Bid request/s, 2ms max response time – The Road to Damascus

#60
post #5

It’s kind of sad that all this engineering effort was spent to essentially make the internet a worse place for everyone and waste users’ time and attention. Imagine if a crime syndicate would brag about their efforts to make their worldwide criminal activities more efficient.

I'd love to read what a crime syndicate does to improve their activities. Doesn't mean I agree with them... but no doubt it's really interesting and I might learn something from it.

The crime syndicate scenario would be actually better because unlike advertisers, they actually provide (illegal) products such as drugs that have demand. I can give you examples of people happily buying drugs, but I’m not sure I could ever find someone who’d be willing to look at ads/spam voluntarily, let alone pay to do so.
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