Earlier quoted context omitted.
Agreed. This small of a fine comes off as a cost of doing business for a company as large as Facebook.
This is why we need GDPR in the US. Make the fine like 5% of global annual profit (not sales). Something that will hurt and make them actually think it's not worth it and actively avoid it rather than just the cost of doing business and a snicker as they walk away.
Making it be 5% of profit and not revenue would make it hurt even less.