I just saw a submission on the "demise" of Cloud Foundry (a Heroku-like PaaS) that's relevant to this discussion: https://medium.com/@krishnan/lessons-from-the-demise-of-clou... Opinionated Platforms Are Risky: The CloudFoundry platform was more opinionated than some competing platforms in the market. In fact, the biggest debate between CloudFoundry and its direct competitors was about whether customers need opiniona…
That's why Cloud Foundry pioneered the Open Service Broker API.
For what it's worth, that article's recounting of history has substantial variations from my own recollection of history.