It's surprising given that there's already a plethora of tag managers out there including the big boys like Google and Adobe and specialty players like Tealium who solve this exact problem. Either Segment has secret sauce or it's just a huge market.
Peter, co-founder/CEO here... tag managers from all these players only solve the issue on websites, but only 30% of the data we manage comes from websites. The rest comes from mobile apps, payment systems, helpdesks, CRMs, email, push notifications, etc. So tag management is an antiquated/web-specific category that we've been ripping-and-replacing now for a few years. It is also a huge market, with lots of interestin…
From Show HN to Series D
51–55 of 55 posts
Re: From Show HN to Series D
#52Earlier quoted context omitted.
Peter, co-founder/CEO here... tag managers from all these players only solve the issue on websites, but only 30% of the data we manage comes from websites. The rest comes from mobile apps, payment systems, helpdesks, CRMs, email, push notifications, etc. So tag management is an antiquated/web-specific category that we've been ripping-and-replacing now for a few years. It is also a huge market, with lots of interestin…
I'm curious where you see the market moving. I've done a lot of data layer implementations and it's definitely simpler from a site development POV, but it always ends up being a management debacle handing off data layer to the tag management implementation which is a niche specialty. Do you have any white paper or whatever on why segment is a better approach?
Re: From Show HN to Series D
#53Something I'm interested in - how did the move to Boston go? Why move back to SF? I often wonder about the viability of starting a tech company elsewhere. Does being a VC company impact this?
We originally moved to Boston to be close to universities. It seemed like a better location for convincing our professors to use the edtech product we'd started with. We made the move back to SF to be closer to our customers (since we had shifted to building an analytics product by then). It was much easier to walk them through the product in-person. I wouldn't say this is strictly necessary today, but SF does have a…
Makes sense though that you wanted to be near your customer base.
Re: From Show HN to Series D
#54This is a nice "silicon valley in a nutshell" post. Meandering startup skates by on generous funding rounds before finding itself a niche in the surveillance economy, where it is (of course) still not profitable, but congratulating itself for the ability to able to raise further investor money, conditioned on the prospect of expanding monitoring software to ever wider markets (while as a sideline ruining San Francisc…
Re: From Show HN to Series D
#55This is a nice "silicon valley in a nutshell" post. Meandering startup skates by on generous funding rounds before finding itself a niche in the surveillance economy, where it is (of course) still not profitable, but congratulating itself for the ability to able to raise further investor money, conditioned on the prospect of expanding monitoring software to ever wider markets (while as a sideline ruining San Francisc…
How is employing people to work in San Francisco “ruining San Francisco for working people”?