Those who have used HotelTonight, can you comment on your experience? For me, there have been several rare occasions when I needed a room at last minute, but HotelTonight was never actually cheaper than any other aggregators or booking directly with the hotel. All being equal I vastly prefer booking direct so I get my points and elite benefits. I guess they have a fancy interface, and that's... it? Maybe it's market…
You get decent discounts with their loyalty program, which doesn't work with points, but just tracks your spend on the platform and levels you up as you spend more.
I think a huge factor for me using it is their customer service. You can text them via the app over anything and they'll respond back pretty quick. You also get upgraded "concierge" service as you level up, though I didn't find this to be that much better.
I'm worried that AirBnb will ruin HT since they have such horrible customer service. Hopefully they don't. It's nice not planning your hotels far in advance, land in a city, and take it from there.