Sorry am I missing something? 15 years ago we had one of these in our engineering lab. 3d Printing wasn't a rage term yet, it was called "rapid prototyping resin machine".
Continuously illuminating the entire volume means you also illuminate parts that should stay liquid, but you prevent over-illuminating those parts by illum8nating from a lot of different directions, just as a CT image can see transparent parts of a volume that are hidden by more opaque parts in some views.
Another advantage I see is that this doesn’t need a start-stop motion that lifts the object being constructed by a layer at a time or that raises the surface of the liquid by the thickness of one layer, something that, AFAIK (I don’t followed developments closely, so I may not know much) the traditional printers need because they only can print at the air/liquid surface. Smooth continuous motion is easier to build and faster.