What do they mean by "suffer"? Isn't this normal in winter?
The US is a really big place. Some of us go for a jog in 35°c, and some of us wear shorts and a t-shirt in 5°c.
Where I live, I only own a single item of 'warm clothing' because it's unnecessary for 360+ days of the year. We also have no heating in the home other than a small space heater. These temperatures will be rather uncomfortable, and will likely kill half our garden and potentially cause damage property.
Not fun.