Before the rise of ubiquitous ads, the web was publisher-pays. If you wanted a blog, you would pay a host a few bucks a month to host it. I wonder if that's the model that the web will move back to. There's the argument to be made that the advertising model supports 'independent' news and social media, but it sure doesn't look that way - we'd move from partisan media supported through ads to partisan media supported…
Some micropayment / street-performer-payment solution will emerge if ads are gone. It may take a few years, likely not have anything to do with cryptocurrency (though it may). There are quite a few people already supporting themselves through patreon; people are willing to pay if the donation is reasonable, and friction low enough. In many ways iTunes/Netflix/prime beat “free” pirated content - but only once friction…
In my country everybody was tooting that the creative industry is gonna die due to piracy (torrents). Yet once the subscription services became very easy to pay for, affordable and with high quality, people almost completely forgot about movie torrents.