I remember thinking GDPR was yet another intrusive EU bureaucratic exercise. Now I wish it was the norm in the US. I’m starting to think at a minimum it should be the floor of how data professionals ethically use user data.
I think it's early days to judge the effects of the GDPR. If websites are anything to go by, the primary effect on cars will be (if not already) pop ups on the touchscreen to agree to the new T&Cs.
Ford Eyes Use of Customers’ Personal Data to Boost Profits
51–59 of 59 posts
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#52Earlier quoted context omitted.
As much as I love the rumble of an ICE (the Japanese straight-6 is my aural drug of choice), its days are numbered. We're closing in on a future where gasoline is too expensive due to rarity, too polluting or just too socially unacceptable to power cars with. As a pure mode of transport, EVs tick all the boxes, and they've even proven to be performant, too - even the best drag racer is going to struggle to match a ma…
I'll drive my twin turbo straight six till it wont run any more! That being said I welcome what i perceive to be the coming days of electric wrenching. Once someone make a an electric motor kit that works as a drop in replacement for an LS engine things I think will get really interesting. I'd love to build an all electric rat rod.
Agreed, I would love to retrofit an electric power train in a mk2 Supra - attach the motor directly to the rear diff and fill it with batteries to the weight of the ICE/gearbox plus full fuel tank, and it could be a really potent sleeper.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#53Earlier quoted context omitted.
As much as I love the rumble of an ICE (the Japanese straight-6 is my aural drug of choice), its days are numbered. We're closing in on a future where gasoline is too expensive due to rarity, too polluting or just too socially unacceptable to power cars with. As a pure mode of transport, EVs tick all the boxes, and they've even proven to be performant, too - even the best drag racer is going to struggle to match a ma…
Neverrrr! I will not succumb to the dark side. You can take away my V-Twin or supercharged V8 once I'm dead! I can't do it. I refuse to even own an automatic gearbox. I need my 3rd pedal, man True, gasoline is an incredible pollutant. But, electricity has its environmental costs, too. Depending on our where your power comes from, e.g. coal, it could be very dirty indeed. As a whole, though, EVs are much greener. As f…
No doubt, however, the move to EVs will coincide with greater use of renewables or nuclear.
Hopefully there will be a breakthrough in battery technology in the next decade; if we can improve on the power density of lithium, we might finally be able to rival the energy stored in a tank of fuel.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#54Earlier quoted context omitted.
I think it's early days to judge the effects of the GDPR. If websites are anything to go by, the primary effect on cars will be (if not already) pop ups on the touchscreen to agree to the new T&Cs.
As long as those T&Cs have a "no" button which still lets me drive the car (which most interpretations of the GDPR not made by surveillance companies themselves seem to require) I'm happy.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#55Earlier quoted context omitted.
As a current owner of a Mustang, and as a customer of Ford Credit, I will not be making another purchase if they go in this direction.
Shame, too. The 2019 Mustang GT with the PPL2 looks awesome. Oh well. There are other nice cars out there.
I am looking forward to my next car though. I am thinking I will probably get something from the 90s. Maybe a jeep.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#56Earlier quoted context omitted.
Not just Ford and Ford Credit. Never use dealer financing. You will always get a better deal through a bank that makes car loans, or your credit union. At the very least, via the haggling leverage in being able to keep secret the maximum amount you can afford to pay. You may also get better terms on the note, but even a higher interest loan could be a better deal, if the principal is negotiated to a lower amount. You…
You’re definitely buying cars wrong. It doesn’t matter one bit if they know my budget. Cars are a buyers market and sales businesses are hungry to close every deal they can. I don’t need a car, but they do need to sell one. And if I decide I want one, I have the choice of buying from any dealer I want. Also, you’re incorrect about dealer financing. It’s often, but not always, a far better deal than anything you can g…
The cost of those fancy showrooms, flag-and-tinsel-bedecked lots, television and radio ads, and well-dressed sales staff is baked into the sticker prices of the cars. If you instead buy from someone that gets their stock from auctions and trades, and has to get a small-business loan to even offer dealer financing, you don't have to pay those costs. With those dealers, you can always get better financing on your own than they could offer you, because they have to make money on the financing side as well as the sales side in order to stay in business. And they might also include shady clauses like requiring tracking devices in the car for possible repossessions, which might happen after a single missed or partial payment.
I actually forgot that people can get repair service and financing from a manufacturer-affiliated dealer. They do advertise 0% financing on television sometimes. They still have to make money through another part of the deal in order to do that. No dealer is sitting on a pile of cash large enough to self-finance all their sales. Where is that money coming from? It's still you, the customer. If you somehow avoid paying it now in cash, you will pay with the value of your time and personal information.
In the financing application, you have to tell them the information they need to assess your default risk, which is also the information they need to figure out how much car you can afford now, and how much you can likely afford in the future. If they can't leverage that on the current sale, you have still given them everything they need to advertise to you, and then upsell you next time you come back. That's my whole point. The bank doesn't care what car you drive, so long as it gets you to your job, and you make the payments on the loan until it's paid off. The dealer wants you to make payments on more car than you can afford, of their brand, continually, until you die. The money you "save" on the sweet financing deal is (on average) getting sucked out of your pocket from a different vector. You may be able to beat the average individually, but as a broad generalization over the whole market, I stand behind my previous statement. Don't take dealer financing, ever.
If you can't buy a car without dealer financing, you should be buying a cheaper car. Buying the best car you can afford with cash on hand, minus the projected cost of several months of maintenance that you set aside for it, is ideal. Otherwise, finance through a lending institution that does little more than place a lien on your title, and would have to sue to foreclose in order to take possession of the vehicle. The bank or credit union has no reason to hide the true cost of the loan from you, or to recover it by other means. Their business is loans, and the way they make their money from loans is clear to everyone.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#57Earlier quoted context omitted.
You’re definitely buying cars wrong. It doesn’t matter one bit if they know my budget. Cars are a buyers market and sales businesses are hungry to close every deal they can. I don’t need a car, but they do need to sell one. And if I decide I want one, I have the choice of buying from any dealer I want. Also, you’re incorrect about dealer financing. It’s often, but not always, a far better deal than anything you can g…
If you are buying cars less than 2 years old from a dealer affiliated with specific manufacturers, and financing the purchase, you might be buying cars wrong. It depends on how rich you are. You only buy those cars if you could pay cash (if you wanted to), and eat the instant depreciation. The cost of those fancy showrooms, flag-and-tinsel-bedecked lots, television and radio ads, and well-dressed sales staff is baked…
Just one example of why you’re wrong - the dealer doesn’t subsidize the loan, the manufacturer does using their captive financing company. Therefore, it’s a completely different line item that the dealer has no flexibility to touch. Obviously, if you can borrow at 0% without giving anything up, you’d be foolish not to.
The bank has no other way to make money from you. You say that’s a good thing, but it isn’t. The reason is that the manufacturer can take a loss on the loan because they make money selling cars. This has nothing to do with the dealer, and you can’t negotiate an alternative unless the manufacturer provides a similar cash-buyer incentive. They often don’t, and it’s 0% or nothing regardless of the sale price.
”I actually forgot that people can get repair service and financing from a manufacturer-affiliated dealer.”
To forget something so basic and fundamental means you really are not in a position to present authoritative sounding absolute statements.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#58Earlier quoted context omitted.
If you are buying cars less than 2 years old from a dealer affiliated with specific manufacturers, and financing the purchase, you might be buying cars wrong. It depends on how rich you are. You only buy those cars if you could pay cash (if you wanted to), and eat the instant depreciation. The cost of those fancy showrooms, flag-and-tinsel-bedecked lots, television and radio ads, and well-dressed sales staff is baked…
You’re way off on a tangent now. That’s telling people how to spend their money, and nothing to do with how to make a purchase after that decision is already made. I dont think you understand the car business as much as you think you do, as you’re clearly unaware of some basic business practices. All new cars come from manufacturer affiliated dealers! Just one example of why you’re wrong - the dealer doesn’t subsidiz…
No matter how you structure the deals, cars flow one way, and money flows the other way. Everyone involved in supplying the car has to get paid, and that money ultimately comes from customers. Everyone you see in the business is ultimately being paid something by you. Everyone you don't see that is facilitating the purchase process is ultimately being paid something by you. Financing from a manufacturer-captive company is only added to the sales business because it results in more total money flowing from customer to car business. It enables higher sale prices on the cars. The business has to make money somehow, or it stops existing, because those people handling money and reviewing paperwork have to be paid, too, and if they don't get paid, they leave.
Comparing the costs of loans of varying interest rates is just a time value of money calculation. It is easy to offer a zero-interest loan, by pre-computing the value of the interest you otherwise would have charged, and adding it to the principal at the start.
If you buy a car for $12000 with no down payment and a 24 payments at 0%, that's $250/month and a total cost of $12000. If you get a loan for $9250 for 24 months at 4% and make a $2000 down payment, that's ~$209/month and a total cost of ~$12032. If you make even a single payment earlier than scheduled, you will end up paying less.
When you are offered a 0% loan, know that the interest you would have been paying is probably implicitly being added to the purchase price up front, as a means of paying for the lending. You would be well justified in pressing for a discount for paying in cash (or bringing your own financing), and you will have more leverage to do so, because the dealer will not know exactly how much is in your budget.
Re: Ford Eyes Use of Customers’ Personal Data to Boost Profits
#59Earlier quoted context omitted.
You’re way off on a tangent now. That’s telling people how to spend their money, and nothing to do with how to make a purchase after that decision is already made. I dont think you understand the car business as much as you think you do, as you’re clearly unaware of some basic business practices. All new cars come from manufacturer affiliated dealers! Just one example of why you’re wrong - the dealer doesn’t subsidiz…
It was a rhetorical device. Going to the manufacturer's dealer is something I can't ever do, because I don't have "just get it done" money. No matter how you structure the deals, cars flow one way, and money flows the other way. Everyone involved in supplying the car has to get paid, and that money ultimately comes from customers. Everyone you see in the business is ultimately being paid something by you. Everyone yo…
For starters, read up on manufacturer incentives to dealers, and dealer holdback. The manufacturer has margin that the dealer cannot access, and the customer cannot negotiate with the manufacturer. Hidden incentives change monthly, and they are provided to the dealer separately for loan, lease, and cash. Knowledge of your own budget never matters when you always have the dealer’s numbers (easy to obtain with some research), BATNA, and competition.
You’re making a lot of assumptions that seem logical to someone unfamiliar with the business, but don’t hold true because these assumptions are either wrong or missing critical information.