than and the original title is different.
Thankfully, the OP changed the title.
The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
51–60 of 109 posts
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#52Earlier quoted context omitted.
> and keyboard I'm also waiting for new keyboards but I fear it will take a couple of years. I imagine a new keyboard means a complete redesign, and considering the new MBPs were released in late 2016 I doubt we will see new models before 2020. Apple used to release new Mac models ever 2-3 years but the Mac line is not a priority anymore (it's only 10% of Apple's revenue).
Weren't the keyboard reliability issues largely addressed with the addition of membranes which keep out debris? Or is it a change of feel that you're hoping for?
I saw people with the newer ones that still had problems.
The other problem is noise.
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#53I think weight wise MacBook Air is not much lighter than MacBook Pro 13". But it is about 500 dollar cheaper than MBP with newer 8th gen processor. I guess will wait until MBA gets cheaper or cheaper MBPs get new processor and keyboard.
> I think weight wise MacBook Air is not much lighter than MacBook Pro 13". But it is about 500 dollar cheaper than MBP with newer 8th gen processor.
Except it's a dual-core Y-series (same as the macbook) while the 13" MBP gets a quad-core 25W U-series, and the MBP comes with double the storage (that alone accounts for $200) and connectivity.
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#54Earlier quoted context omitted.
I bought a 2017 MBA for $800 a couple of months back for my wife and, with all its faults, I think it's a better deal than the new 2018 MBA. Other than the outdated display, performance is perfectly adequate, and battery/trackpad/keyboard/SSD speed/ports are still doing great.
I'm split. I have a 2011 Air that I rarely use. The 4MB of RAM and slower CPU is the major problem with it; screen resolution is a distant third. I keep thinking of buying the most modern USB-A-and-SD-card-reader-equipped AirI can find, because it truly is the best machine I've owned. On the other hand, new and shiny! And I almost never use the SD card reader or USB port, it's just nice to have. And the keyboard is f…
The good thing is now you should be able to find great deals on the 2017 model.
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#55So I did a search in the article for the word "inflation" and found no hits, but I think it's something that the tech world is going to have to start getting used to after decades in the steep part of a S-curve that let it defy the normal. In most of the developed world at least inflation is generally quite low, but it's not zero (nor is zero or worse deflation a healthy sign). For electronics there has been a long t…
This was my thought too; even though the article is from a pro-Apple site, the author wasn't trying to make any excuses, he just laid out the facts. He didn't bother trying to address WHY one would try to raise ASP; margin is obviously one reason, but simply keeping up with inflation is another.
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Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#56So I did a search in the article for the word "inflation" and found no hits, but I think it's something that the tech world is going to have to start getting used to after decades in the steep part of a S-curve that let it defy the normal. In most of the developed world at least inflation is generally quite low, but it's not zero (nor is zero or worse deflation a healthy sign). For electronics there has been a long t…
Inflation has been in the (low) single digits for about 20 years in most developed nations. An iPhone cost $200 in 2008. The combined rate of inflation in the US since 2008 is 17.2%. So an iPhone should cost less than $240 today, if inflation were the main driving factor. The cheapest iPhone costs $450 now. The technological equivalent of that 2008 model costs almost 3x. Inflation is not a driving factor. You could r…
No, $200 was the "subsidized price" as part of an AT&T service plan: "AT&T, like most U.S. carriers, offers a variety of phones that we sell below our actual cost when customers agree to sign service agreements." [1]
The cheapest non-subsidized ("no commitment price") iPhone you could get back then was $499. At your 17% inflation rate, that's almost $600 in today's dollar, so Apple's entry level iPhone is actually a little cheaper than in 2008.
[1]: https://www.att.com/Common/merger/files/pdf/iPhone/Pricing_U...
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#57Interesting theory about the iPhone X being "obviously different" than the lower end iPhones last year, and how it would immediately signal if you had the 'latest' device or not. I suppose that's somewhat inarguable in terms of the iPhone ecosystem, particularly when powered on, but my favorite thing about my X last year (and especially now) is how anonymous it is. With a generic black quad lock case on a black phone…
imho that is some serious rationalization. you likely don’t see yourself as a flashy person so you have to construct a reality where the phone is the extreme of that — anonymous.
i have news for you. for anyone that does care, you can tell an iphone X all the way across the bar.
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#58Earlier quoted context omitted.
Weren't the keyboard reliability issues largely addressed with the addition of membranes which keep out debris? Or is it a change of feel that you're hoping for?
I think MBP 2018 and new MBA have different keyboards. MBP just added improvements but MBA one is called 3rd gen keyboards.
As far as I can tell both are using the same keyboard which is the 3rd generation of the butterfly switches
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#59So I did a search in the article for the word "inflation" and found no hits, but I think it's something that the tech world is going to have to start getting used to after decades in the steep part of a S-curve that let it defy the normal. In most of the developed world at least inflation is generally quite low, but it's not zero (nor is zero or worse deflation a healthy sign). For electronics there has been a long t…
Inflation has been in the (low) single digits for about 20 years in most developed nations. An iPhone cost $200 in 2008. The combined rate of inflation in the US since 2008 is 17.2%. So an iPhone should cost less than $240 today, if inflation were the main driving factor. The cheapest iPhone costs $450 now. The technological equivalent of that 2008 model costs almost 3x. Inflation is not a driving factor. You could r…
Was only that cheap with a contract, right?
Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
#60Earlier quoted context omitted.
Seriously. I just bought one for travel and loaded it with ram and I couldn’t be happier.
>and I couldn’t be happier. Even with the keyboard? May I ask how fast you type (roughly) and whether you use it much for text input (such as emails) or programming?
It's the same keyboard (size/keyswitches) as the Macbook Pro.