I love the irony in “You are not a product“ from a commercial product (open source, I know) designed to monetize surfing (aka pay-to-surf), as if this is what the internet is about. I think we should resist such an effort and stick with projects (not companies) that want to keep the internet as it was meant to be, ie Mozilla Firefox. No problem with monetization but I want a browser that puts me first, not a middlema…
I think it’s worse than that, I mean, it’s anecdotal but I think their premise is flawed. Because I don’t think enough people are going to enable adds for it to ever be viable option for advertisers. I mean, their business case evolves around advertisers paying users to watch adds instead of paying Facebook or google. But Facebook only earns a few dollars per user per year, who in their right mind would turn off thei…
The product Brave is actually peddling is akin to anti-cheat software: It takes steps to prevent fraud throughout digital advertising and improve the cost effectiveness of digital ad campaigns. That pitch means that they have the ear of advertisers already, and it's only a question of executing on the rest. Given prodding, advertisers will cooperate in order to fix up the market because what they really want is a "commoditize your complements" scenario. They are not there to become adtech wizards. They want to find qualified customers for their primary business. If Brave succeeds in forming a coalition, you'll start to see businesses from other sectors talk it up and give users and content creators hard incentives to sign on. They can even use such marketing efforts as part of their own speculative plays on the currency.
On the user end of things, that means that Brave engages in the click fraud arms race, but with higher-powered weaponry than can be accessed from within Javascript. They get a deal that is a definite improvement on the status quo: they choose exactly when and where they want to see ads. For the other parts of the system, the cryptocurrency marketplace replaces most of the middlemen and associated incentives for fraud. If you're in the business of total control either way(whether it be "never-again-an-ad" or "I want to access as many users as possible"), it's a devil's bargain, but if you're interested in getting the Web on a more sustainable path where quality is encouraged, this is something that could do it.