The thing that stands out to me here is that Tesla has wasted a ton of time and money building up competency in commodity features. No consumer considers Tesla Seats to be the differentiating factor. Why on earth didn't Tesla just decide to use a more conventional seat design and outsource the work to a Seat supplier like all other car manufacturers. Kind of reminds me of Software Engineers that always want to roll t…
But relying on suppliers got Tesla into trouble with the Model X, when its engineers designed an extremely difficult-to-make “monopost” seat and an impossible-to-hit timeline. Problems with suppliers set production back by months, and Musk decided he wasn’t going to put up with it again.