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Google Instant Search Released

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Re: Google Instant Search Released

#52

Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online degree. SEO's rejoice, this could be profitable for consultants and linkbuilders.

I'm curious if users will actually change their behavior because of this though. For example, if you decide you want to go to google.com to search for "online degree", are you likely going to stop in the middle of typing your phrase when you notice some results appear? For me the lag between typing and displaying of results seems a little too slow for this to really happen.

Sure, if you can touch type. There's still millions of people hunting and pecking, especially on mobile devices. It's certainly plausible that people will stop to look at the results.

Re: Google Instant Search Released

#53

Well, it's impressively fast, however, I'm not sure I will ever get to use it considering I do most of my search from the Google Chrome Omnibox and very rarely visit the actual google homepage...

Exactly what I thought. It's a great feature, but just going to google.com takes up time. Maybe future integration into Chrome?

Re: Google Instant Search Released

#55
post #30

The instant results seem to be served from memory rather than an actual search being performed. For example, try searching for: zqqx and after the 'x' is typed, no instant results appear. However, Pressing 'enter' to submit your search will show you the full results. A new Google game: what's the shortest non-blacklisted key sequence that returns 0 instant results.

It looks like zqqx is (for whatever reason) one of the words for which instant search is disabled. Try the four letter word starting with f, you will see exactly the same thing.

Re: Google Instant Search Released

#56

This is really cool, though I think I'd have to change my search habits dramatically to really benefit from it. It'd probably be better suited for people who don't know exactly what they're searching for. Then again, I wonder if it would just confuse them further.

It sounds like it would be confusing... but they let you switch it off, so all the best to them.

Re: Google Instant Search Released

#59
post #56

This is really cool, though I think I'd have to change my search habits dramatically to really benefit from it. It'd probably be better suited for people who don't know exactly what they're searching for. Then again, I wonder if it would just confuse them further.

It sounds like it would be confusing... but they let you switch it off, so all the best to them.

The other angle is: most of the time I use the omnibox etc to search, so I don't interact with Instant at all, but having it there on google.com for the few times I am searching for something more complex (misremembered song lyrics are a favourite of mine) is also useful.

Re: Google Instant Search Released

#60

Earlier quoted context omitted.

i did, and i thought about your objection, but then i thought, nobody is trying to rank for online deg yet... what if they did?

In the live webcast they said that they use auto-complete to populate the instant results. Typing "online deg" auto-completes to "online degrees", so that's the query used to generate the instant results.

I think what ruby above is saying is that with enough websites, urls and content, an SEO attack could turn 'online deg' into a valid keyword.

Google auto-completes brands and keywords that only have 2 or 3 website references (I know of a site in stealth and I just tried it, and it worked. Google has indexed their homepage and title, and as I typed it in it auto-completed their name, with only a single website to reference).

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