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In my own professional life, for example, as I improved my standing as an academic and a writer, I began receiving more interesting opportunities than I could handle. I currently have filters on my website aimed at reducing, not increasing, the number of offers and introductions I receive....My research on successful professionals underscores that this experience is common: As you become more valuable to the marketplace, good things will find you.This struck me as humble-braggy, and not particularly enlightening. Are there any details on this research? It's not at all surprising that a tenured professor at Georgetown would have lots of inbound requests, so that one data point isn't particularly relevant for most people. What fields were these other professionals in?
I'm completely open to the possibility that in some fields, the most successful people are not on social media much. But laying out this blanket advice without any detail on where it might or might not apply isn't very helpful.
There are a lot of founders on HN, and I am interested to see the perspective of other founders. We wear lots of hats, including as social media marketers—which of course entails some social media presence. I'm pretty sure my Kickstarter would have never been funded if I weren't on FB, for example! But maybe I'm wrong, and I'm not considering the alternate promotion avenues I would have pursued if I weren't on FB?