> De Beers fights fakes with technology as China’s lab-grown diamonds threaten viability of the real gems From what I understand, these gems are actually better than natural ones, since they're 100% pure. Maybe it's time to call lab-grown diamonds "real" and mined ones "fake".
They’re called fake because they’re artificial, not because they have more flaws. The diamond industry might have once thought it could rely on artificial diamonds being less perfect, but it’s under no such illusion now. I think it’s fair to acknowledge that, even if we don’t like it, many people prefer natural diamonds because they’re natural, not because they believe they’re somehow more “pure.” In other words, I b…
They now basically say, "the more pure they are, the more valuable, because they are incredibly rare (because we artificially limit supply) unless they are really, really pure, because we can't limit supply of those."
Remember, lots of things are natural, but only the rare ones are valuable.