Apple’s growth is almost entirely inwardly-focused when it comes to its user-base: higher prices, more services, and more devices I find myself increasingly stuck in an Apple 2011 - 2013 universe. For starters Apple has not yet provided a viable upgrade for my primary desktop machine: a 2011 Mac Mini (2.7GHz dual-core Intel Core i7 with 8 GB ram and SSD). The specs on the current 2018 Mac Mini lineup are considerable…
But there doesn't appear to be any strategy or overarching vision anymore. Changes are introduced haphazardly, almost schizophrenically. There is zero focus on software or hardware quality. "Design" at Apple is no longer about the marriage of tech and artistry, but about tech being trumped by artistry.
- Make the keyboard work better? Maybe marginally with Gen 2 butterfly switches, but it's still mostly about the "wow" factor of the Touch Bar.
- Make iTunes work correctly? Nah. Just change the UI.
- Extensive pre-release regression testing for High Sierra? Nah. Ship with root access bugs and a new wallpaper.
- Keep making best-in-class wireless routers? Nah. Not sexy enough.
Apple has abandoned the values that led it to become so rich. It is still profitable, and probably will be for some time, but eventually its wellspring of good will from past successes will run dry. Features don't matter if they don't work.