51–60 of 81 posts
I thought their business model was like a gym: hope that most people won't use it. (Source: I have MoviePass and I'm seeing less than 1 movie per month because I'm too busy :-D) Instead, this article claims it's: 1. Studio of movie $M pays MoviePass $X to market it to subscribers. 2. Subscribers see a movie they otherwise wouldn't pay for. MoviePass eats this cost ($Y). 3. Subscribers' word-of-mouth network effects b…
Earlier quoted context omitted.
I've seen that kind of behaviour in the US (and that was 10 years ago already). I've never seen it in Europe however, I just thought that's the way Americans enjoy a movie in a theater (a way that really turns me off, actually).
Same here - and I've been to theatres in multiple EU countries. People definitely don't talk, absolutely don't talk on their phones(they would be kicked out if they did), and eating - meh, just the standard popcorn stuff. I've been to one theatre which also served proper food but you actually sat at a table not in a theatre seat, it felt more like a restaurant with the film playing in the background.
One possible pivot for MoviePass would be to partner with Netflix, Amazon, HBO, or Hulu to run exclusive "members-only" premiers of their content in theaters. I could see some value in the community aspect of the theater for some of the more popular streaming shows.
> The same day it announced the $10-a-month plan, MoviePass raised cash by selling a majority stake to the data firm Helios and Matheson Analytics Inc.. With a new price-point designed to attract as many subscribers as possible, MoviePass is hoping to attract a large enough user base so as to be able to monetize it.
> “If you get a trailer right now for Spiderman on Facebook, Facebook can’t tell if you ever actually go to the movie. We can,” he told Wired. “We can tell if you look at 'Spider-Man' and look at 'Wonder Woman' and 'Mission: Impossible,' we can tell you exactly what movie you went to out of all three trailers.”
> Farnsworth envisions movie studios using MoviePass' valuable data to do targeted marketing for their films. Once MoviePass has millions of subscribers, its ability fill seats can make the difference between a hit movie or a flop, he explained. MoviePass plans to hold an IPO in March, he noted.
How do so many other companies like this make money? For example, HQ: the live trivia game show app that gives away a few thousand dollars multiple times per day. There's no ads, and no in app purchases. Besides burning through VC money like it's 1998, what's the business model?
No ads doesn't mean your data isn't being used for ads. It's likely being sold to orthogonal adtech businesses. i.e. the company collecting the data is rarely the one using it, it usually just sells it.
http://www.businessinsider.com/how-does-moviepass-make-money... > The same day it announced the $10-a-month plan, MoviePass raised cash by selling a majority stake to the data firm Helios and Matheson Analytics Inc.. With a new price-point designed to attract as many subscribers as possible, MoviePass is hoping to attract a large enough user base so as to be able to monetize it. > “If you get a trailer right now for…
Oh bull. So many people tag themselves in Facebook posts when they go to the movies. Facebook absolutely has enough data to determine this.
> Helios and Matheson, an analytics company which has a majority stake in MoviePass This here is the juice: Big data. The more customers they have, the better - they have validated full names, birthdates, addresses and CC numbers (and most likely also ethnicity) linked with the data when they visited what movie and even if the customers repeatedly visited a movie. MoviePass has, effectively, four distinct customers:…
Don't credit card companies already have this data?
http://www.businessinsider.com/how-does-moviepass-make-money... > The same day it announced the $10-a-month plan, MoviePass raised cash by selling a majority stake to the data firm Helios and Matheson Analytics Inc.. With a new price-point designed to attract as many subscribers as possible, MoviePass is hoping to attract a large enough user base so as to be able to monetize it. > “If you get a trailer right now for…
> “If you get a trailer right now for Spiderman on Facebook, Facebook can’t tell if you ever actually go to the movie. We can,” he told Wired. “We can tell if you look at 'Spider-Man' and look at 'Wonder Woman' and 'Mission: Impossible,' we can tell you exactly what movie you went to out of all three trailers.” Oh bull. So many people tag themselves in Facebook posts when they go to the movies. Facebook absolutely ha…
Thar said I can't imagine their losses ever being recouped in ads.
Earlier quoted context omitted.
It depends on the theatre. I only go to a regular movie theatre when I'm back home seeing my parents. I enjoy the theatre experience where you get reclining seats and you get to reserve your seat beforehand. The next step is the dinner and movie experience where you get to both enjoy reserved seating and get food served while you're eating. Those theatres by necessity aren't as crowded and you have a much better expe…
That's weird — here, the more full-service a theater is, the more expensive it is. Some theaters have more extensive food selections and serve booze, and those are more expensive than normal theaters. Others actually have servers take your order and bring it to you in the theater, and those are more expensive still. I figured it was a sort of price discrimination — the people who want to eat expensive food while watc…
Studio Movie Grill.
https://www.studiomoviegrill.com/Ticketing/Tickets
Adult ticket $11.25
They are always offering $5 Groupon deals.
https://www.groupon.com/biz/alpharetta-ga/studio-movie-grill
Https://Cinebistro.com
Adult tickets $16.50
Random Regal Cinema in a non upscale part of town (South metro Atlanta) - $12.85
I wonder how much longer the theater experience will command such a high premium. Beyond a true IMAX experience, the theater doesn't seem to add much value for average movies. One possible pivot for MoviePass would be to partner with Netflix, Amazon, HBO, or Hulu to run exclusive "members-only" premiers of their content in theaters. I could see some value in the community aspect of the theater for some of the more po…