Earlier quoted context omitted.
It took ages for Haskell to become "popular". My personal impression is that OCaml was more popular in the past and lost ground in recent years. OCaml's story demonstrates though how difficult it is to turn an academic research language into a widely accepted tool that is (financially) supported by the industry. Clean had a performant compiler when Haskell was mostly interpreted and slow. Why didn't it take off? Mayb…
Languages don't win. Package management and distribution wins. Access and energy required for a viable solution.
I believe a large part of Rust's popularity is due to its superb library infrastructure via Cargo and crates.io. Furthermore, I believe a large part of its contemporary competition (say, go, swift and crystal) tripping on its own feet is the lack (or weaknesses) of such a thing.