51–60 of 122 posts
The opening rate is irrelevant. The users can’t predict if it’s a HTML or plain text email before opening. It’s just accidentally higher on the plain text side.
The author claims that plain text emails are "less likely to go into the 'Promotions' tab in Gmail" and are "less likely to be caught in spam filters," both of which might increase open rate.
I've been sending plain emails to my list, because I like the ultra minimalism of it. If I've got two sentences to share with my list my email is "Hi" + two sentences + "Bye" + unsubscribe links. Does it "convert" better than styled emails? I don't know. I don't care. Does it do well enough to meet my goals. Yes. There's many things I'd rather be doing with my time than optimising everything for marketing goals.
I like plain emails much more than styled ones. But the point with the "does it convert better" is a pretty big. I mean, I work with people who hire marketing consultants who tell them what they need to do for better conversions. All decisions are based on that metric. So I wouldn't expect much change if there are no numbers that tell "plain converts better".
The null hypothesis should be that plain and rich convert no different. I'd send plain in the absence of any convincing evidence to send rich.
The opening rate is irrelevant. The users can’t predict if it’s a HTML or plain text email before opening. It’s just accidentally higher on the plain text side.
The author claims that plain text emails are "less likely to go into the 'Promotions' tab in Gmail" and are "less likely to be caught in spam filters," both of which might increase open rate.
If I turn them off, half of my mails still get sorted somewhere that I cant see.
Does sending text/plain email, with its inability to put in the usual tracking junk like 0x0 pixels, hurt reputation by losing the ability to tell who opened the email?
I've been sending plain text transactional emails (via sendgrid) for years and I've never been dinged for this. I'm talking about welcome, password reset, "you changed your phone number," and that kind of stuff. (I figure the recipient benefits from opening the email as much as I do, so they'll open it.) Plus it's easier to get the job done without the need for designing and testing email templates.
But is email that can't track open rates sustainable going forward? Or will antispam algorithms start distrusting email with "zero" open rates?
There's probably something I don't understand about this. I am seriously looking for information.
An informational question about "reputation": the way the big email providers and spam filters figure out whether my emails, or yours, are good or bad. Does sending text/plain email, with its inability to put in the usual tracking junk like 0x0 pixels, hurt reputation by losing the ability to tell who opened the email? I've been sending plain text transactional emails (via sendgrid) for years and I've never been ding…
Earlier quoted context omitted.
The author claims that plain text emails are "less likely to go into the 'Promotions' tab in Gmail" and are "less likely to be caught in spam filters," both of which might increase open rate.
Those damn tabs literally ruined my gmail. :( If I turn them off, half of my mails still get sorted somewhere that I cant see.
When the tabs were first enabled, I deselected all of them except the primary tab & haven't had any problems. The primary tab is essentially my one tabbinbox. I did...
Gmail.com > Settings > Configure Inbox > deselect all except primary
Or do you have a different issue?
An informational question about "reputation": the way the big email providers and spam filters figure out whether my emails, or yours, are good or bad. Does sending text/plain email, with its inability to put in the usual tracking junk like 0x0 pixels, hurt reputation by losing the ability to tell who opened the email? I've been sending plain text transactional emails (via sendgrid) for years and I've never been ding…
Sending emails with no design doesn't mean you send it as plain text. You can still send the HTML version, simply without any markup or styles, and add the tracking stuff there. I think the author is talking more about how it looks rather if it's really plain text email or not.