Evolving the Dropbox Brand • Hacker News Board

Re: Evolving the Dropbox Brand

#51

Post by craigching » Tue, Oct 03, 2017, 5:49 PM UTC

mugsie wrote: post #15

Wow. that is (from my perspective - but only mine) terrible. Janky scrolling, things flying around, random animations that don't finish before you scroll past them. The left / right alternate scroll is .... unsettling.

Hit the down arrow key and some javascript is exposed. Was that intentional I wonder?

Re: Evolving the Dropbox Brand

#52

Post by madmax108 » Tue, Oct 03, 2017, 5:52 PM UTC

mugsie wrote: post #15

Wow. that is (from my perspective - but only mine) terrible. Janky scrolling, things flying around, random animations that don't finish before you scroll past them. The left / right alternate scroll is .... unsettling.

I literally changed browsers thinking that something in my browser (nightly FFx) was breaking the site.

Kind of glad to see it's just another bad design decision and nothing else.

Re: Evolving the Dropbox Brand

#53

Post by xemoka » Tue, Oct 03, 2017, 5:55 PM UTC

_qbjt wrote: post #14

This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.

It seems like it would be at home on a Commodore 64, maybe they're working on a port?

Re: Evolving the Dropbox Brand

#54

Post by holydude » Tue, Oct 03, 2017, 6:01 PM UTC

The old dropbox for me had a spectacular unique design and i really loved it. The design of the file browser before the previous one was imho the best.

I feel like this is a huge step backwards and if the seamless experience of using dropbox worsens i will consider switching. But then again i am not a paying customer.

Re: Evolving the Dropbox Brand

#55

Post by Grue3 » Tue, Oct 03, 2017, 6:05 PM UTC

I haven't looked into details, but the presentation looks pretty garish. I think the best thing about Dropbox is that you don't notice it. It just works. A garish, attention-grabbing logo is the exact opposite of what Dropbox should represent.

Re: Evolving the Dropbox Brand

#56

Post by tbv » Tue, Oct 03, 2017, 6:13 PM UTC

This makes me sad. I can barely read that new typeface. If I were on the market for a files backup solution, I'd want the product to communicate robustness and reliability. This combination of whimsy and the site simply not working sends a bad signal.

Re: Evolving the Dropbox Brand

#57

Post by [deleted] » Tue, Oct 03, 2017, 6:27 PM UTC

rodw wrote: post #26

I get the metaphor and all, but I found this statement to be pretty over-the-top: > Our old logo was a blue box that implied, “Dropbox is a great place to store stuff.” The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation. Maybe this is just an intermediate step in an attempt to preserve some brand c…

[deleted]

Re: Evolving the Dropbox Brand

#58

Post by danirod » Tue, Oct 03, 2017, 6:29 PM UTC

What is this nightmare? Neither the Space bar, Down Arrow or Page Down keys are working on this page in Firefox. I don't see the scrollbar either, so I cannot guess how much will I have to scroll using the [sigh] mousewheel.

Re: Evolving the Dropbox Brand

#59

Post by [deleted] » Tue, Oct 03, 2017, 6:30 PM UTC

xemoka wrote: post #53

_qbjt wrote: post #14

This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.

It seems like it would be at home on a Commodore 64, maybe they're working on a port?

[deleted]

Re: Evolving the Dropbox Brand

#60

Post by _qbjt » Tue, Oct 03, 2017, 6:49 PM UTC

valine wrote: post #22

_qbjt wrote: post #14

This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.

My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.

The marketing language describes it as a celebration of "creativity". In that regard, I do find the work of various artists they're featuring (particularly the portrait and illustration at the top) to be great and in line with their stated principles. Really though, the colors and typography on this page don't work well. Going against the grain doesn't mean you throw the baby out with the bathwater (or aesthetics in this case). Even some of the most envelope-pushing artists of the past century, like Basquiat or Rothko, understood this and broke rules in a way that expressed some creative truth. Maybe I'm overthinking it but it's going to take more than "creativity for creativity's sake" for me to appreciate what's going on here.