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How Logos are Remembered

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Re: How Logos are Remembered

#51

Post by bigheadpercoli »

the_af wrote: post #45
duncanawoods wrote: post #11

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…

> Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I'm unconvinced. Of course complex logos are harder to draw, but it doesn't explain why so many people got extremely simple logos wrong, like Adidas' or Domino's, while comparatively hard…

I'd say re-production and re-cognition are two separate skills.

I recognize the Mona Lisa when I see it, but I won't be able to reproduce it.

Re: How Logos are Remembered

#52

Post by crooked-v »

bigheadpercoli wrote: post #51
the_af wrote: post #45

Earlier quoted context omitted.

> Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I'm unconvinced. Of course complex logos are harder to draw, but it doesn't explain why so many people got extremely simple logos wrong, like Adidas' or Domino's, while comparatively hard…

I'd say re-production and re-cognition are two separate skills. I recognize the Mona Lisa when I see it, but I won't be able to reproduce it.

Or, in a non-visual field, consider instantly recognizing certain voices ("Good news, everyone!" "You may remember me from such films as..." "I will find you, and I will kill you.") to the effort it takes to imitate those voices well enough for someone else to know who you're imitating.

Re: How Logos are Remembered

#54

Post by wruza »

theoh wrote: post #47
zodPod wrote: post #12

Earlier quoted context omitted.

Yeah this almost seems limited by drawing skill and effort. Like I wouldn't bother trying to put a bunch of detail into the starbucks logo because it would end up looking bad so I'd probably just draw a quick approximation and call it done.

IMO, for everybody apart from a few graphic designers, it's not drawing skill that limits accuracy of the Starbucks logo: it's that we never registered its exact geometry in the first place. The ideas of Gestalt perception are frequently used in logo design, and one of them is the "binary" figure/ground relationship that the two colours of the Starbucks logo create. It's complex, and almost everyone just sees a "Gest…

Some sketches are hard to draw even after minutes of watching. Without remembering "there is 's on background with outline ...", not many people can draw exactly what they've seen few seconds ago. Our perception and recalling works in very fuzzy way; you can be absolutely sure that logo is what you've drawn, but this is just false memory constructed by subconscious to fill the gaps. Our minds should contain fantastic amounts of these, retained and restructured there by side-effects of the thinking process.

Re: How Logos are Remembered

#55

Post by franciscop »

This is really fascinating as it draws really accurate to my experience learning Japanese Kanji.

I can study either recognition, where I can recognize a large amount of them in a short time period, or generation, where I can write them but then it's slower since I have to repeat writing each several times [1]. I find out that a combination of both is best for me at this stage and for my objectives.

[1] I use my own Anki alternative, https://core.cards/

Re: How Logos are Remembered

#56

Post by LoSboccacc »

mark-r wrote: post #8

They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.

Doubtful. Examples like IKEA shows that people may recall the red M above stores instead of the yellow M on a red square from corporate or think the background white. Did the exercise mentally before checking on wiki and got the colors down right, but added McDonald written under it like in promotional material, so there’s that.

Re: How Logos are Remembered

#57

Post by LoSboccacc »

amrrs wrote: post #17
dguo wrote: post #13

Earlier quoted context omitted.

Ditto for Nike.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

Article has Apple and surprisingly only 20% got it. I think the experiment ran with the hn population would give radically different results, but still, the claim that apple floats to mind without effort is just incompatible with the data as collected

Re: How Logos are Remembered

#60

Post by a1371 »

mark-r wrote: post #8

They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.

Let's not be too sure about that. For Target, a lot of people forgot to put the name under the logo. Does McDonald's have a name with the logo? If so, where is the name?

Also, what about capitalization? is Mcdonald's all lowercase, small-caps, or first letter uppercase? is the "D" upper case? Many people may write "MacDonald's" (notice the extra a) which is a common mistake given that the burgers are named "Big Mac" not "Big Mc".

For Domino's a lot of people forgot the apostrophe. You also forgot that for McDonald's.

What about the background color? is it white? red? blue? will people remember where the "registered" trademark is?

These are all mistakes that push a drawing out of the "perfect" criteria.

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