Booking.com are the all-time kings of this approach. The search results page is littered with highlighted messages like. “4 people are looking at this room now” “2 people just booked at this hotel” “Too bad you already missed out on this hot deal” “X% of the neighbourhood/city/region you’re looking at is already booked!” ... It’s quite likely real information, but the timeframes and language are vague enough to make…
Is StubHub's Website Deceiving Users?
51–60 of 99 posts
Re: Is StubHub's Website Deceiving Users?
#52Creating a false sense of urgency is a cornerstone of modern marketing. The only difference between this and any other marketing campaign is that you just happened to catch them this time. This is just like when you go to an electronics store and they put the super expensive tv (almost) nobody buys right next to the still very expensive but comparably more modest model. You are more likely to buy that second tv even…
"The only difference between this and any other marketing campaign is that you just happened to catch them this time." I'm not sure this is fair. By displaying false information, they are point-blank lying. That's misinformation. It should be illegal - it could be. Some other tricks such as 'creating very expensive items which they never expect to sell' as a cognitive 'price anchor' - well, not quite the same thing.…
Re: Is StubHub's Website Deceiving Users?
#53Earlier quoted context omitted.
I'd be surprised if anyone would think that this is ok for a company of any size.
Go look at the "discounts" on Wish vs the Amazon prices. Big company now, 100% lying directly to the consumer.
More relevant to my comment, I am not familiar with public sentiment of Wish.
Re: Is StubHub's Website Deceiving Users?
#54But growth hacking right? In all seriousness, I love how techniques like this are "ok" when the company is considered a "startup", but when it suddenly becomes "evil megacorp", it's all of the sudden considered deception.
Re: Is StubHub's Website Deceiving Users?
#55Creating a false sense of urgency is a cornerstone of modern marketing. The only difference between this and any other marketing campaign is that you just happened to catch them this time. This is just like when you go to an electronics store and they put the super expensive tv (almost) nobody buys right next to the still very expensive but comparably more modest model. You are more likely to buy that second tv even…
"The only difference between this and any other marketing campaign is that you just happened to catch them this time." I'm not sure this is fair. By displaying false information, they are point-blank lying. That's misinformation. It should be illegal - it could be. Some other tricks such as 'creating very expensive items which they never expect to sell' as a cognitive 'price anchor' - well, not quite the same thing.…
As a devil's advocate, despite the presentation being scummy, there's definite consumer value to seeing tickets that sold. It helps correct an information imbalance between sellers and buyers. If all you saw were available tickets, you'd have no way of knowing whether they were being priced above market or not. By showing you two sales, provided they're actually real sales and picked arbitrarily (i.e. not picking the most expensive sales), they're giving you information about what other buyers are willing to pay for tickets. It's like seeing real estate comps...sure the houses have already been sold, but it helps you get a feel for whether the one you're looking at is being sold for a fair price.
Re: Is StubHub's Website Deceiving Users?
#56Earlier quoted context omitted.
"The only difference between this and any other marketing campaign is that you just happened to catch them this time." I'm not sure this is fair. By displaying false information, they are point-blank lying. That's misinformation. It should be illegal - it could be. Some other tricks such as 'creating very expensive items which they never expect to sell' as a cognitive 'price anchor' - well, not quite the same thing.…
> By displaying false information, they are point-blank lying. That's misinformation. As a devil's advocate, despite the presentation being scummy, there's definite consumer value to seeing tickets that sold. It helps correct an information imbalance between sellers and buyers. If all you saw were available tickets, you'd have no way of knowing whether they were being priced above market or not. By showing you two sa…
I don't think you're playing the devil's advocate.
By all means - they and and as you indicate - maybe should show recent tickets sold. That's valuable information.
But what they are showing is made up data. Not good. And definitely 'anti valuable'.
Re: Is StubHub's Website Deceiving Users?
#57Booking.com are the all-time kings of this approach. The search results page is littered with highlighted messages like. “4 people are looking at this room now” “2 people just booked at this hotel” “Too bad you already missed out on this hot deal” “X% of the neighbourhood/city/region you’re looking at is already booked!” ... It’s quite likely real information, but the timeframes and language are vague enough to make…
Re: Is StubHub's Website Deceiving Users?
#58Earlier quoted context omitted.
"The only difference between this and any other marketing campaign is that you just happened to catch them this time." I'm not sure this is fair. By displaying false information, they are point-blank lying. That's misinformation. It should be illegal - it could be. Some other tricks such as 'creating very expensive items which they never expect to sell' as a cognitive 'price anchor' - well, not quite the same thing.…
> By displaying false information, they are point-blank lying. That's misinformation. As a devil's advocate, despite the presentation being scummy, there's definite consumer value to seeing tickets that sold. It helps correct an information imbalance between sellers and buyers. If all you saw were available tickets, you'd have no way of knowing whether they were being priced above market or not. By showing you two sa…
Re: Is StubHub's Website Deceiving Users?
#59Booking.com are the all-time kings of this approach. The search results page is littered with highlighted messages like. “4 people are looking at this room now” “2 people just booked at this hotel” “Too bad you already missed out on this hot deal” “X% of the neighbourhood/city/region you’re looking at is already booked!” ... It’s quite likely real information, but the timeframes and language are vague enough to make…
Re: Is StubHub's Website Deceiving Users?
#60But growth hacking right? In all seriousness, I love how techniques like this are "ok" when the company is considered a "startup", but when it suddenly becomes "evil megacorp", it's all of the sudden considered deception.
StubHub is owned by eBay.