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How the Old Spice Videos Are Being Made

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Re: How the Old Spice Videos Are Being Made

#51

Post by hugh3 »

joezydeco wrote: post #29
there wrote: post #3

they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.

I'm amazed at how surgically they're hitting some of the bigger names in the social net to keep the hits going. Hell, they even got MrBabyMan from Digg. That's good work.

I have no idea who that is, but I think we can assume that some of the big advertising agencies have been keeping an eye on the big social news sites for some time.

Possibly the small ones too. Hello ladies!

Re: How the Old Spice Videos Are Being Made

#52

Post by unexpected »

foomarks wrote: post #48
sliverstorm wrote: post #37

Earlier quoted context omitted.

Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.

I'm loving this new advertising strategy, but I'm still not going to buy this product. They've done a great job of making more people aware of the product, but I can't shake the image of my grandfather when I think of Old Spice! (which is not a bad thing, I just don't want to smell like grandfather!)

The classic old spice body wash is awesome - really. Have had many chicks as me what it is.

Re: How the Old Spice Videos Are Being Made

#53

Post by timwiseman »

hugh3 wrote: post #17
amichail wrote: post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

Because your product is exactly the same as everybody else's. Faced with a choice between Axe, whose ads give off an image I don't like, and Old Spice, whose ads give off an image I do like, I might pick Old Spice. I'm on a horse. Seriously though, do you actually not understand that not everybody in the universe is hyper-rational and will occasionally make purchasing decisions based on ineffable considerations of "i…

You make good points. My wife also agrees with you. I know she agrees with you because the Old Spice body wash appeared next to my shampoo in the shower the day after she saw the first ad in this series.

Apparantly, I should be on a horse.

Re: How the Old Spice Videos Are Being Made

#54

Post by chadgeidel »

foomarks wrote: post #48
sliverstorm wrote: post #37

Earlier quoted context omitted.

Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.

I'm loving this new advertising strategy, but I'm still not going to buy this product. They've done a great job of making more people aware of the product, but I can't shake the image of my grandfather when I think of Old Spice! (which is not a bad thing, I just don't want to smell like grandfather!)

Actually I've always associated the "new" Old Spice scent with overdone cheap (male) perfume - like that Axe Body spray and others usually used in copious amounts by teenagers/20somethings.

Also, you are on my lawn.

Re: How the Old Spice Videos Are Being Made

#55

Post by chadgeidel »

foomarks wrote: post #49
amichail wrote: post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

Other crazy factors involved: 1. You can't smell the product when you're in the store, so you have to know more about the product either through brand awareness or referral. 2. Like cologne, the smell you give off from a deodorant is about projection. Who you want to smell like is probably going to be more of a priority to potential customers than what you want to smell like.

Also like cologne, the same "stuff" smells different on different people due to body chemistry.

Re: How the Old Spice Videos Are Being Made

#56

Post by hugh3 »

timwiseman wrote: post #53
hugh3 wrote: post #17

Earlier quoted context omitted.

Because your product is exactly the same as everybody else's. Faced with a choice between Axe, whose ads give off an image I don't like, and Old Spice, whose ads give off an image I do like, I might pick Old Spice. I'm on a horse. Seriously though, do you actually not understand that not everybody in the universe is hyper-rational and will occasionally make purchasing decisions based on ineffable considerations of "i…

You make good points. My wife also agrees with you. I know she agrees with you because the Old Spice body wash appeared next to my shampoo in the shower the day after she saw the first ad in this series. Apparantly, I should be on a horse.

I hope you bought her two tickets to that thing she likes.

Re: How the Old Spice Videos Are Being Made

#57

Post by GFischer »

username3 wrote: post #25
faramarz wrote: post #8

Earlier quoted context omitted.

The TV commercials were played numerous times during the All-star game yesterday. Clever writing. Look away. now look back. I'm on a horse.

I had to look up which all-star game you meant. Baseball's All-Star Game Yields Its Lowest Television Ratings http://www.washingtonpost.com/wp-dyn/content/article/2010/07...

Over here (Uruguay) most of us do not know such a thing existed (I believe baseball gets zero coverage, even on local ESPN affiliates).

We're still on a World Cup hangover. (football/soccer World Cup, the one held in South Africa this year).

Back on topic, this is HUGE for Old Spice. Even here in South America it's making waves:

"Old Spice becomes the ad campaign of the year" on an Argentinean blog (spanish)

http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-...

Re: How the Old Spice Videos Are Being Made

#58

Post by damncabbage »

foomarks wrote: post #49
amichail wrote: post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

Other crazy factors involved: 1. You can't smell the product when you're in the store, so you have to know more about the product either through brand awareness or referral. 2. Like cologne, the smell you give off from a deodorant is about projection. Who you want to smell like is probably going to be more of a priority to potential customers than what you want to smell like.

> You can't smell the product when you're in the store,

What? Here (Australia), you usually end up with a can put to one side on the shelf that people can spray on their wrist to smell-test.

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