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E-commerce will evolve next month as Amazon loses the 1-Click patent

thirtybees.com

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Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#51

Post by jerf »

marcosdumay wrote: post #44
elboru wrote: post #33

Earlier quoted context omitted.

I love paper books, I love seeing them in my shelf, but since I bought a Kindle I just stopped buying paper books. It is just too easy to buy a kindle book with one click. The process goes like this, someone recommends a book in HN, they provide an Amazon link, I read a couple of reviews, at this point I'm convinced about buying the book or not, or even if I'm not totally convinced, the price, and the easiness of jus…

Would you buy less books if you had to click a confirmation window? It's much easier to buy books when you don't need to wait for delivery, unpack, carry around, get up to get them, etc. But your process already consist of several clicks and waiting for many pages.

People may self-report "no", but the evidence is abundant that at the margin, the answer is "yes". You are some probably-some-single-digit percentage less likely to buy. That matters very little to you as an individual, it can be life-or-death for a retailer.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#54

Post by benmowa »

"These are the ones [credit card processors] we have worked with in the past that we know use a card vault. Others likely support it too"

Note The more common term is credit card Tokenization, not just Vaulting, and is not required for 1-click if the merchant is retaining CC numbers. - although this is not recommended due to PCI and breach liability.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#55

Post by octalmage »

jaymzcampbell wrote: post #5

Setting aside the madness that is the patent itself ever being granted, what I found most interesting on that post was that this could now (possibly) become an actual web standard in the future: > the World Wide Web Consortium (W3C) has started writing a draft proposal for one click buying methods. The W3C site itself has a number of web payment related proposals in progress[1]. The Payment Request API, in particular…

I used the Payment Request API in a project and it was great. Chrome currently has it implemented for Android, you call a JavaScript function, a prompt appears asking the user if they'd like to pay, they enter the security code and hit pay.

All this feature actually does it give you the users credit card, phone number, and billing/shipping addresses. You still have to give that information to someone like Stripe.

They're focusing on mobile since that is where the checkout experience is the most painful. https://ride.lyft.com has it implemented if you want to check it out.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#56

Post by benmowa »

clan wrote: post #10

I have always hated the thought that retailers stored my credit card information. Seems to be very common with US based shops. If this gets any traction I will need to fight even harder to opt out. I yearn for the day I can have one off transaction codes.

welcome to the future :) i'm a huge fan of http://getfinal.com/

edit: for clarification, yes for in store, my card is the same card and I cant easily generate a new number to swipe at a POS, but online & via app I manage 1-time payments (generated card number shuts off after successful charge) or 'Merchant Locked' card numbers that will only work at that merchant and which I can shut off any time.

With this i'm much more comfortable giving out my CC to a shady/basic website if i'm concerned. (ie buying mulch from the company's barebones website)

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#57

Post by sidlls »

YCode wrote: post #32
tyrw wrote: post #6

I ran an ecommerce company for about a year, and one click checkout was the least of our concerns when it came to Amazon. The speed of delivery, prime benefits, brand recognition, and willingness to lose money on many if not most items are absolutely brutal to compete against. I'm glad one click checkout will be more broadly available, but it's probably not going to make much of a difference...

A lot of people don't realize (or maybe care?) that Amazon makes up a fair amount of that loss from screwing over distributors and third party sellers. The Walmart of the Internet, I suppose. FWIW I usually try to find more direct sources before buying on Amazon. If the other source can drop a few bucks off the Amazon price and offer free shipping I'll buy it direct from them.

Free shipping for what delivery time frame?

Amazon Prime's fees are quite small compared to direct shipping costs with carriers. It depends on the product type, of course, but typically third-party sellers are already on thin margins selling on Amazon. It's very likely that "drop a few bucks off the Amazon price and offer free shipping" means they're selling to you at a loss.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#59

Post by benmowa »

aianus wrote: post #20
clan wrote: post #10

I have always hated the thought that retailers stored my credit card information. Seems to be very common with US based shops. If this gets any traction I will need to fight even harder to opt out. I yearn for the day I can have one off transaction codes.

Why don't you like retailers storing your card? You get all the convenience with none of the risk (if there's any fraud the merchant eats all of it!).

"if there's any fraud the merchant eats all of it!"

- not 100% true- see "fraud Liability Shift topics" Your card Issuer gets it if it's an EMV (ie chip was dipped) card-present transaction, merchant gets the liability if it was online or over the phone-Exception being if 3DS is used. Fraud is ultimately payed for either by your bank or by the merchant.

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