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Invisible unicorns: Big companies that started with little or no money

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Re: Invisible unicorns: Big companies that started with little or no money

#51
Autodesk. Started with $60,000 put in by the founders. No further investments until the IPO. Current market cap $24 billion.

(Autodesk did have some conversations with VCs, but they were so profitable and growing so fast that by the time the VCs had made an offer, it was ridiculously low. Here's the history of those deals.[1])

[1] https://www.fourmilab.ch/autofile/www/chapter2_32.html

Re: Invisible unicorns: Big companies that started with little or no money

#52
post #38

Isn't this the way companies, until fairly recently, have always been started and grown? Basically, come up with an idea/product, reach around to back pocket (or into your purse) and fund it ad-hoc. That, or take out a loan or such. It seems like this was the way things were always done - until fairly recently. It seems like things changed sometime around the early 1990s. I tend to wonder if this had anything to do w…

[deleted]

Re: Invisible unicorns: Big companies that started with little or no money

#53
Solid advice, solve a problem and sell the solution. Remember that two things you can always sell are time and preparation (which is insurance against future time).

To put that in perspective, any product or service that can save time for someone where time is an expense (they pay salaries, or have a limited amount of it to meet deadlines) can evaluate your price against their cost of time and ascertain a direct value to your offering. This will save you 1 hour a day, that is 5 hours a week which can be applied to something else or used to generate other revenues.

Preparation is another aspect of time that is sort of the 'first derivative'. These solutions let you save time in the future by taking future point where you won't have time, and using it now when you don't. Example, frozen meals. Preparation is spent time to make a meal now, so when you need dinner but have no time you can just re-heat this frozen meal). Another example of preparation is a customer management tool (CRM) which captures the previous interactions so that you can quickly scan their history before you interact with them (saving time) because you've captured it during previous interactions.

These kinds of businesses you can start earning money right away on.

Re: Invisible unicorns: Big companies that started with little or no money

#54
post #51

Autodesk. Started with $60,000 put in by the founders. No further investments until the IPO. Current market cap $24 billion. (Autodesk did have some conversations with VCs, but they were so profitable and growing so fast that by the time the VCs had made an offer, it was ridiculously low. Here's the history of those deals.[1]) [1] https://www.fourmilab.ch/autofile/www/chapter2_32.html

Did not know that! Thanks so much!

Re: Invisible unicorns: Big companies that started with little or no money

#55
post #49
post #37

Earlier quoted context omitted.

Valve

Valve was founded by Gabe Newell and Mike Harrington, both of whom had a 7-figure net worths because of MS shares. I'm not sure if it really counts.

That's helpful context, thanks! I think they definitely deserve to be in an update, but that's a pretty important qualifier to call out.

Re: Invisible unicorns: Big companies that started with little or no money

#56
post #8

> Wayfair: The home goods e-commerce company was profitable from its first month of operation because they skipped brand advertising and bought up hundreds of domain names that were exact matches for common search terms. I remember buying a TV stand from TVStands.com about a decade ago.

The Wayfair founders also had made millions on selling their internet services firm to a company called iXL years before - so they had the money to fund the venture.

Good point. There's a bit of a continuum at work here. There's the true "Pull yourself up by the bootstraps" story and some "Friends & Family helped" tales. Even though they made some money, I don't think they invested any more than what would be considered a modest seed—think hundreds of thousands of dollars. Considering how many can't build a big business with tens of millions in funding, they seem worth studying.

Re: Invisible unicorns: Big companies that started with little or no money

#57
post #17

Adafruit: $33M revenue is not "earns" $33M. Could be running at a loss for all we know.

Fair enough, but I don't see how they could run a loss on a hardware business for a decade without raising capital. More likely it's got standard ecommerce margins, blended with higher margin from their own product line.

Their margins are high. About 8 times what you would pay for quantity 1 of the component from a Chinese supplier. E.g. 1.8" TFT screen they sell for $29.95 is less than $4 shipped via AliExpress.

Re: Invisible unicorns: Big companies that started with little or no money

#58

I'm one of the authors of this post and plan on releasing an updated version with some companies that we missed on the first pass. If you know of other substantial startups that went far before raising capital, please let me know: JoeFlaherty@FounderCollective. The current list of misses includes: + Grammarly + 37 Signals/Basecamp + Zip Recruiter + Outcome Health + Wistia Who else?

JetBrains?

Re: Invisible unicorns: Big companies that started with little or no money

#59
post #36

Earlier quoted context omitted.

Craiglist generates tons of cash, wildly profitable, no investment Bose has always funded itself via profits for 50 years with no outside investment. $3b-$4b revenue last year. Beats waited 4-5 years and was huge before taking first equity investment from HTC

Wasn't Beats founded by a celebrity? I feel like this kind of goes against the spirit of the list.

Jimmy Iovine and Dr. Dre.

Re: Invisible unicorns: Big companies that started with little or no money

#60
post #36

Earlier quoted context omitted.

Craiglist generates tons of cash, wildly profitable, no investment Bose has always funded itself via profits for 50 years with no outside investment. $3b-$4b revenue last year. Beats waited 4-5 years and was huge before taking first equity investment from HTC

Wasn't Beats founded by a celebrity? I feel like this kind of goes against the spirit of the list.

a celebrity with very deep pockets.
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