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Houzz raising $400M at $4B valuation

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Re: Houzz raising $400M at $4B valuation

#51

Huh. I just realized I didn't really know what Houzz was. Not even sure if I still do. As an interior design enthusiast, I come across Houzz all the time. It's one of my least favourite sites in that regard, after Pinterest. The problem for me is that it mostly serves to obscure. It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, which itself is o…

What's your opinion of Zillow Digs, Zillow's attempt at a competing product targeting people with more mainstream budgets and aspirations?

That's new to me. I like that they have a "Recreate this look" sidebar that actually links to products, but it looks like they make little attempt to actually provide the right products. For example, here [1]. The suggested products are nowhere close to the ones shown, which are, from what I can see, vintage pieces.

[1] https://www.zillow.com/digs/modern-master-bedrooms-669100191...

Re: Houzz raising $400M at $4B valuation

#52

Shameless plug since I rarely see us mentioned on HN: We're hiring for a large range of engineering roles including some more specialized positions in research (writing classifier models and machine learning operations) and 3d (computer vision, photogrammetry, rendering). There's a lot more behind the scenes than just pretty pictures. http://houzz.com/jobs and mention HN

Too bad it's only Engineering in Palo Alto. Plenty of talented engineers in Phoenix, Nashville and other locations you have offices in.

Hopefully you'll expand that, until then no interest in returning to the Bay Area.

Re: Houzz raising $400M at $4B valuation

#53

Shameless plug since I rarely see us mentioned on HN: We're hiring for a large range of engineering roles including some more specialized positions in research (writing classifier models and machine learning operations) and 3d (computer vision, photogrammetry, rendering). There's a lot more behind the scenes than just pretty pictures. http://houzz.com/jobs and mention HN

So, will you comment back, or you just wanted to get some free ad?

The guy didn't agree to do an AMA. He posted about job openings which I think is fair on an article like this. The only comment that is even somewhat related is the one asking about whether the company is accepting interns. I'd be surprised if his company policy would let him answer any of the other questions here.

Re: Houzz raising $400M at $4B valuation

#54
post #25

Houzz is one of a few bigger unicorns that I actually believe has a chance in the long run. First of all, it doesn't depend on being sexy or trendy like a social network, so there's no reason why the business will fail eventually. People almost certainly won't be using Snapchat in 50 years, but they will be buying houses. Additionally, houses are an absolutely massive market. Housing is the largest expense of most pe…

Holy shit, this. If I could get a contractor or a remodeling project like I would an Uber, with a reputation and history system, I'd choose it in a heartbeat, even at a premium. I wonder how they deal with people bypassing the system to avoid their fees (e.g. AirBnb).

Uber deals with a commodity - the variance in someone driving you from point to point is pretty low, and the qualitative parts are basically all consumer visible.

The market for contractors is basically a market for lemons. There's 10 bad to downright criminal contractors for every good one, and most customers have no way to judge the actual quality of the work until it's months later and something falls apart.

Re: Houzz raising $400M at $4B valuation

#55
post #23

Earlier quoted context omitted.

Wow I'm sorry to hear this. I am not applying anymore thanks for saving me time.

Why would you allow one anecdote from five years ago stop you?

Look at the person's post history that you're replying to. The fact they have two grey'd comments in this thread is just a touch of what their post history contains. As HN grows, I learn more to consider who I'm responding to before giving them my time replying.

Re: Houzz raising $400M at $4B valuation

#56

Shameless plug since I rarely see us mentioned on HN: We're hiring for a large range of engineering roles including some more specialized positions in research (writing classifier models and machine learning operations) and 3d (computer vision, photogrammetry, rendering). There's a lot more behind the scenes than just pretty pictures. http://houzz.com/jobs and mention HN

Not interested for geographical reasons, but I like that your research engineers are not called by the generic "Data Scientists".

Re: Houzz raising $400M at $4B valuation

#57

Huh. I just realized I didn't really know what Houzz was. Not even sure if I still do. As an interior design enthusiast, I come across Houzz all the time. It's one of my least favourite sites in that regard, after Pinterest. The problem for me is that it mostly serves to obscure. It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, which itself is o…

>It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, [...] It's so hard to source design.

I get your frustration but keep in mind that you're running up against the intended ethos of the Houzz website.

- Pinterest photos are mostly about "things" and a social network of sharing "collections".

- Houzz design photos are about "professionals" -- even though they usually don't have people in the photos. Notice that the vast majority of design photos are uploaded by professionals such as architects, interior designers, and home builders. Those business people are showcasing their portfolio. This is why the individual "things" in the photos are not easy to source.

Some users do attempt to source the products by submitting a question to the professional contractor that uploaded the photo such as, "where did you get that table and sofa?"

Sometimes the professionals will reveal the source such as "got it from Crate & Barrel" but most of the time, they'll respond something like, "it was purchased from our design studio" -- which is a roundabout way of way of telling the prospects to contact them for professional services. This is the way Houzz is intended to work.

Another website analogy would be Soundcloud. Imagine if users were frustrated that after listening to the music clips, it was not easy to "source the brand of guitars or drums". Well, most soundcloud music is uploaded by musicians and not music gear manufacturers. It's intended to showcase their songwriting and not whether the guitar used in the song was a Gibson or Fender.

Yes, Houzz does have some overlap with Pinterest for "things" (e.g. Shop by Department tab) but the original motivation of it was a portfolio of professionals' work. Or, to restate it in terms of another website analogy, it's a photo album version of Angie's List professional remodelers.

>Most of the time, what you come across isn't even a product, it's some concept work by some designer [...] or an ad for some interior decorator.

Yes, that's exactly what the Houzz design photos are about: Professionals not products. (Again, similar to the glossy monograph books from architects and interior designers you can buy from Amazon. The books' photos showcase the "look" but don't itemize the individual products.)

(However, that doesn't stop Houzz from evolving with their AI deep learning efforts to become more of a "products" buying portal rather than a marketplace for professionals.)

Re: Houzz raising $400M at $4B valuation

#58
post #57

Huh. I just realized I didn't really know what Houzz was. Not even sure if I still do. As an interior design enthusiast, I come across Houzz all the time. It's one of my least favourite sites in that regard, after Pinterest. The problem for me is that it mostly serves to obscure. It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, which itself is o…

>It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, [...] It's so hard to source design. I get your frustration but keep in mind that you're running up against the intended ethos of the Houzz website. - Pinterest photos are mostly about "things" and a social network of sharing "collections". - Houzz design photos are about "professionals" -- even…

> Imagine if users were frustrated that after listening to the music clips, it was not easy to "source the brand of guitars or drums". Well, most soundcloud music is uploaded by musicians and not music gear manufacturers.

This analogy does not hold because nearly any musician will jump to the opportunity of sharing their gear and setup. It was pieced together passionately over a decade, after all; the proud basis of the musician's success.

Re: Houzz raising $400M at $4B valuation

#59
post #31
post #25

Earlier quoted context omitted.

Holy shit, this. If I could get a contractor or a remodeling project like I would an Uber, with a reputation and history system, I'd choose it in a heartbeat, even at a premium. I wonder how they deal with people bypassing the system to avoid their fees (e.g. AirBnb).

This is notoriously hard to do, if not impossible. Every home project is unique, where unknown and unforeseen issues arise all the time. Plus, like many service companies, they have turnover and a growth arc which makes them a moving target. I've used Angie's list before, which was valuable, but with ultimately mixed results. They seem to promote a model of getting good quality, but where price varies from inflated t…

i thought this Thumbtack's vertical (which i assumed includes the vetting via ratings history, etc.)

Re: Houzz raising $400M at $4B valuation

#60
post #57

Earlier quoted context omitted.

>It's full of pictures of furniture and other design objects that are usually impossible to source -- just like Pinterest, [...] It's so hard to source design. I get your frustration but keep in mind that you're running up against the intended ethos of the Houzz website. - Pinterest photos are mostly about "things" and a social network of sharing "collections". - Houzz design photos are about "professionals" -- even…

> Imagine if users were frustrated that after listening to the music clips, it was not easy to "source the brand of guitars or drums". Well, most soundcloud music is uploaded by musicians and not music gear manufacturers. This analogy does not hold because nearly any musician will jump to the opportunity of sharing their gear and setup. It was pieced together passionately over a decade, after all; the proud basis of…

>This analogy does not hold because nearly any musician will jump to the opportunity of sharing their gear and setup.

They'll share info on music gear forums[1] but not on Soundcloud. One could visit 10 rappers' soundcloud page and leave a comment asking "what microphone did you use for your rap vocals?" and you usually won't get a reply. That's normal. A lot of musicians upload their music but don't engage with the comments left by users. Musicians aren't being secretive on Soundcloud; they simply don't view it as a Q&A platform.

In any case, what I meant by "items not easy to source" for Soundcloud analogy is that there is no "add to cart" or url for the products you hear in the song. E.g., there is no button that says "Buy the Shure SM58 vocal mic you're hearing". In contrast, Pinterest has direct and obvious hotlinks to retailers' websites.

Therefore, getting frustrated that SoundCloud "doesn't make it easy to source the music gear you're listening to" is to misunderstand what SoundCloud is about.

[1] gearpage, harmonycentral, gearslutz, etc: https://www.google.com/search?q=music+gear+forum

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