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Horlicks, a drink Brits go to bed with and Indians wake up with

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Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#51
post #24
post #16

Earlier quoted context omitted.

That's such a common one! It's even worse that there's a chocolate bar in the UK called "Turkish Delight" which is nothing like the proper "Lokum". It's not very pleasant :)

Turkish delight (not Cadbury's chocolate bar) is delicious. The chocolate bar is just crap mass-produced Turkish delight wrapped in chocolate. I agree it's not very pleasant, but I don't know what else one could expect.

Yep I've since had it (in Istanbul, no less) and it is very nice

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#52

Huh, I always assumed Horlicks (and Complan) were health drinks. Because of the pervasive advertising I didn't even question this claim. Now I feel pretty stupid.

I'm a Complan boy!

My mother, to this day, insists that the reason I'm slightly taller than my parents and my sister is not, is having Complan as a kid.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#54
post #48
post #8

We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…

I have been seeing this. It was bad before but for the last couple of years it has become sickening. They even make ads where they talk about doing actual scientific experiment and proving that it actually makes kid taller, stronger, sharper. They are basically selling it as a miracle food. I think the whole product and the marketing group should be banned and jailed for such ads. I'm sure there are a lot of people w…

To add to it there is doctor like person and scientist like person in ad as well, Many Indian mother/father does not think they are acting as well.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#55
post #8

We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…

I don't think kids in the UK drink Horlicks, except perhaps if they're staying the night at grandma's.

'"Horlicks is a brand with a huge heritage," says Steve Davies, its marketing director in the UK. "But the product had quite an ageing profile - the core of our drinkers were over 60 years old - so the market was very slowly declining."' [1] (from 2005)

'Horlicks and Ovaltine tick along, but are generally sold to older people.' [2]

British children are more likely to drink milk at bedtime, perhaps flavoured with chocolate or Nesquik powder.

[1] http://www.telegraph.co.uk/finance/2928124/A-wake-up-call-fo...

[2] https://www.conveniencestore.co.uk/advice/products-in-depth/...

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#56
post #19

Earlier quoted context omitted.

Not even a drink, but: reading The Lion, the Witch and the Wardrobe as a child led me down a similar path with regard to Turkish Delight.

Same here with Harry Potter in regards to stale bread and cheese.

Where is that in Harry Potter?

(I'm British, so if it's something completely normal in Britain I might not have noticed. But I don't eat stale bread...)

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#57
post #33
post #8

We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…

In the UK Horlicks is largely marketed as a comfort drink (ie to relax and soothe you) and isn't advertised as having any 'special powers' - but then advertising rules in the UK can be pretty strict when compared to other places. It's interesting to see differences between markets (hence this article I guess).

There's a word-of-mouth thing that Horlicks is good for you at bedtime. My parents and grandparents certainly told me this. I guess it's a legacy from when advertising rules were less strict.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#58
post #8

We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…

My not-so-perfect heuristic for eating - if it's marketed and advertised at least in 2 forms of media, I don't eat it.

Malted beverages, sugary cereal, refined-flour cookies, take-away pizzas and of course, the great big marketing machine - the sodas. All of them meet this criteria and I don't consider any of these healthy.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#59
post #8

We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…

I think Horlicks with milk is far better than a glass of OJ. Also considering milk has proteins which are otherwise not ample in Indian food, its not abad choice if it leads to higher milk consumption.

Though even as a kid my family pediatrician recommended coffee with milk over Horlicks/Complan, can't thank her enough for that :) .

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#60
post #29

Earlier quoted context omitted.

Had to double check but seems so! (link to image of ovaltine jar) https://www.catchthedeal.com.au/wp-content/uploads/2017/02/2...

This appears to be an Australian version. UK: http://www.ovaltine.co.uk/media/22661/ovaltine-original-addm...

There was similar marketing in the UK too.

http://www.just-drinks.com/news/ovaltine-reinvents-itself-wi...

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