How Braintree destroyed a successful taxi startup from Serbia

A payments processor (old school or digital) is constantly taking on some certain amount of risk of fraud, from both the credit card user and the merchant itself. I could set up a store that appears to be real and just move my money out of my bank account and run. I could also go to a carding site, use real credit cards on my own fake store, wait for my transfers to process, cash out of my store and run. I could 'just' use it as a small operation to check whether my stolen credit cards are really working, and then make big purchases later... and that's just the very basics in merchant fraud.

Between this fraud, and risks from otherwise honest parties (what do you think happens when people preorder something, the company goes under, and the consumer tells the CC company that they want their money back? Someone ends up holding the bag), it'd be pretty much impossible to run a payment processor as a non profit center without a lot of work. Add to that that merchants want more complex features, like subscriptions, the effort to maintain PCI compliance, and that adding support for each new payment type and country is a pain in the behind for everyone, even for companies that do their very best to cut out every middleman.

So as long as you are interacting with banks and the risk of fraud is not carried 100% by the consumer, bitcoin style, you'll have a lot more innovation than you think, most of it dedicated to making life harder for fraudsters, and you'll find that this is something that you have to do for-profit. I'd not even consider doing it without venture capital, because you need a bankroll to handle the fraud losses which will definitely happen.

If you want proof of the innovation going on, just ask any fraud forum out there: There were plenty of people with nice and easy ways to defraud online processors, but nowadays, for all but the best fraudsters, it's a whole lot of effort for very little compensation.

And still, I'd not be caught dead carrying the amount of risk that someone like Braintree or Stripe is carrying on a regular basis without a profit motive.