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>You never really explain how you can set that up easily and use it efficiently . Conesus, apologies if I'm wrong, but I suspect you might not have understood the core issue Daveguy is raising here. I don't think its about pairing devices. When I watched the video, there was this huge awkward tension I felt: "How can all this functionality work with just 4 buttons?" which made me think "This product is probably a was…
I'm glad I put myself out there for feedback because it was your comment that caused me to see my campaign in a new perspective. I actually shot two videos. The founder interview at the end cost $4k because it was originally a longer video where I explained how the remote worked. But it didn't have any of the action shots, so I re-shot it, eschewing an explanation in favor of demonstrating its use, relying on people…
People have an extremely short attention span these days . You have to grab their attention right away and strongly guide them through the buying process. Intriguing doesn't work. It's a sales pitch, not an artistic short film.
You can't expect that people figure it out for themselves why they should buy the product, how it works, why it's something that they need. You have to communicate that very clearly and right away.
And honestly, whoever produced the video should have told you that.