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Instacart in Talks to Raise $400M at $3B Valuation

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Re: Instacart in Talks to Raise $400M at $3B Valuation

#51

My theory is that the inability of US chains to figure out online ordering is really some anti-competitive agreement to force customers to go into the store because the chains live and die by high-margin impulse buys. Wholefoods just opened a brand new chain called '365' that has all sorts of sophisticated nonsense like a programmatic tea-bot and yet there is no online ordering. Even the made to order stuff is driven…

[deleted]

Re: Instacart in Talks to Raise $400M at $3B Valuation

#52
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

Which part is causing the crazy pills effect?

Webvan existed in 1996.

Dozens of variations of these delivery & order services have existed spanning 20 years in the US, at start-ups and at large companies.

It's about perfecting the concept, deploying fully across the nation at high quality, acquiring access to 300 million people and owning the US market (worth tens of billions in sales in total once it's saturated).

Re: Instacart in Talks to Raise $400M at $3B Valuation

#53
post #20
post #12

I was going to post a comment about Instacart here, but instead decided to write a little thing on Medium. Why Instacart is gonna get crushed by Amazon https://medium.com/@a13n/why-instacart-is-gonna-get-crushed-...

I think you nailed it. I live in NYC and work too much, meaning I live and die by trading money for time. And every time I use instacart I regret it for the exact same reasons you describe. The idea of hooking into some kind of warehouse management network makes a lot of sense. Does an API exist? Probably not. But there's an opportunity right there. Partner with a major warehouse management system, preferably one tha…

Ocado in the UK did more or less this. They started out partnering with a large supermarket chain and then started building out their own automated warehouses. The big chains all offer online ordering and delivery, at times with scale that makes it worthwhile for them to run dark stores which are closed to the public and only fulfil online orders. At the other end of the spectrum there are companies like the one I work for offering online ordering and delivery services to smaller independent shops, we provide the website and logistics and they use existing shop staff to pack orders when the shop is quiet.

Re: Instacart in Talks to Raise $400M at $3B Valuation

#54
post #34

My theory is that the inability of US chains to figure out online ordering is really some anti-competitive agreement to force customers to go into the store because the chains live and die by high-margin impulse buys. Wholefoods just opened a brand new chain called '365' that has all sorts of sophisticated nonsense like a programmatic tea-bot and yet there is no online ordering. Even the made to order stuff is driven…

I don't think so. Supermarkets and e-commerce are entirely different competencies and I have no trouble believing that being good at one doesn't give you a tonne of advantage at the other. Putting some startup's tea-bot into a store is far easier than integrating that tea-bot into an online ordering system.

Most supermarkets in other countries seem to manage deliveries and online ordering pretty well.

For example, all supermarkets in South Africa provide online ordering and delivery. Sometimes without even a delivery charge.

Re: Instacart in Talks to Raise $400M at $3B Valuation

#55
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

San Francisco is an odd place. And so is Silicon Valley and the big brands we all know. Most of what startups there do is to solve local problems of San Frnacisco (and there are MANY!).

Taxis suck? -> Uber Hotels super shit and your rent is super high? -> AirBnB Restaurants don't deliver -> various delivery services Wholefood et al doesn't deliver -> various delivery services No laundry in your $5000 rental apt -> laundry by app

A lot of those problems don't exist in more developed places. (Yet other problems do). But these big startups grow due to it's ecosystem and Marketing/PR focus on the Bay Area.

Re: Instacart in Talks to Raise $400M at $3B Valuation

#56
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

Also in my neighborhood: Google Express offers home delivery of lots of stuff. Amazon Prime Now offers home delivery of lots of stuff.

But your local stores-that-deliver doesn't argue against Instacart. Isn't it in their interest to outsource that chore to someone instead of paying their own drivers?

Re: Instacart in Talks to Raise $400M at $3B Valuation

#57
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

Which part is causing the crazy pills effect? Webvan existed in 1996. Dozens of variations of these delivery & order services have existed spanning 20 years in the US, at start-ups and at large companies. It's about perfecting the concept, deploying fully across the nation at high quality, acquiring access to 300 million people and owning the US market (worth tens of billions in sales in total once it's saturated).

> It's about perfecting the concept...

I think pretty much few of these unicorns are proven not to be profitable, despite exploiting their employees (read low wages, no tips) [0], [1]. What's to make perfect on a business plan already broken?

[0] http://www.recode.net/2017/2/20/14503128/instacart-service-f...

[1] http://www.cbsnews.com/news/travis-kalanick-uber-ceo-apologi...

Re: Instacart in Talks to Raise $400M at $3B Valuation

#58
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

Also in my neighborhood: Google Express offers home delivery of lots of stuff. Amazon Prime Now offers home delivery of lots of stuff. But your local stores-that-deliver doesn't argue against Instacart. Isn't it in their interest to outsource that chore to someone instead of paying their own drivers?

I get the sense Google is backing away from Express. Around me you used to be able to pick a delivery window (potentially same day), now you can only pick a day in the future with no time. Makes it virtually unusable if you live in a city and don't have a doorman.

Amazon, on the other hand, I would be worried about id I were instscart.

Re: Instacart in Talks to Raise $400M at $3B Valuation

#59
post #33
post #32

Earlier quoted context omitted.

Their revenue numbers must look absolutely insane, even if they're not actually profitable. I spend more money through instacart right now than any other software, and maybe all other software I use, combined.

Not appropriate to count entire cart/shopping spend as Instacart's revenue. Think of that as "GMV". Instacart's revenue is their delivery charges, service charges, and any money the stores pay them / % fees. See #6 here http://a16z.com/2015/08/21/16-metrics/

Great article, thanks.

Re: Instacart in Talks to Raise $400M at $3B Valuation

#60
post #27

I feel like I'm taking crazy pills. Every supermarket in Montrela offers phone orders and home delivery for a fee of less than $5 if your order is big enough ($50+). If you want to, you can even do your shopping in the store, and pay about two bucks to have them deliver to your house if it was in a few km. I just checked, and one of the smaller chains (4 stores) has their own online ordering platform.

None of my grocery stores within the 60 minute range offer delivery. I wish they did. I live outside of a major city, in a pretty wealthy area. There is no instacart, no amazon fresh, etc. Uber doesn't even deliver here. It's pretty lame and the population exists to support even just one of these services. Aggravates me a lot..which is an understatement.

Where do you live? Does seem surprising...
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