Earlier quoted context omitted.
I'm inclined to agree with the other commentators here, this is pretty much learnt in "Deep Learning 101" (cs231n)
Great feedback, I really appreciate you taking time to read the post. Though I would like to make a few notes regarding what we are trying to achieve and some improvements we've made: 1) Our target audience is someone who hasn't taken Deep Learning 101 but wants to solve a problem 2) We are focusing on users who don't want to setup their own deep learning machines and don't want to learn how to use tensorflow/kerras/…
OTOH, your webpage makes it pretty clear what you actually do, so props to you for that!