If you're not a logo geek, this is the major website that reviews logo redesigns, on the new Mozilla logo: http://www.underconsideration.com/brandnew/archives/new_logo...
"A logo that not only DOESN’T suck but one that has a strong idea, a fresh execution, a promising flexibility, and, that all of it together, sometimes subtly and sometimes overtly, manages to communicate what Mozilla is about."
Now if only someone would write an article explaining why considerations such as branding are useful even for non-profits...
edit: the last sentence was apparently interpreted as an actual question, when it was meant as a plea for someone to do an eloquent write-up of the non-profits-also-need-marketing case that I could link to.