Live data from Hacker News

Amazon Go

amazon.com

51–60 of 1001 posts

Re: Amazon Go

#51
post #41

Companies have been discussing "checkout-less" stores since forever, but nobody has been brave enough to do it due to the perceived threat of shoplifting. And while shoplifting is a legitimate threat, are non-shoplifters going to be turned into shoplifters without a checkout? Are normal shoplifters stopped by checkouts? These are the core questions, and until it is tested nobody will know for sure. Target is getting…

In the UK, Tesco have been running a 'Scan as you Shop'[0] thing for a couple of years now. Customers pick up a scanner as they enter, scan their items as they go into their cart, and they have special checkouts which read your scanner. There's a random chance that your scanner will be audited by a human against the contents of your shopping cart. Usually the first time you use it, then it backs off. [0] http://www.t…

Sam's Club has been doing similar for the last year[0], as well. They already have a built-in "check your receipt at the door" flow that customers are used to, so it wasn't that hard to offer an electronic tweak to the existing system.

[0] http://www.samsclub.com/sams/pagedetails/content.jsp?pageNam...

Re: Amazon Go

#52

Interesting, i've read about these Store Concepts for years as Test Projects from Rewe in Germany, but they never rolled them out widely. Probably sticking RFID on everything was too expensive. This camera based solution might be better suited for a wide rollout.

I remember having a discussion with a developer doing these RFID based solutions. He said one tag was back in those days about 10-15 cents each, which is way too much for supermarkets.

Talking about Rewe and German supermarkets, it's unbelievable how horrible the whole experience of doing grocery shopping is here in Germany. You almost always need to queue a lot, there is no space to pack your groceries and the cashier don't give you any time to pack until pushing the next customer's groceries to the small space.

They try to be efficient here, but the reality is quite chaotic.

Re: Amazon Go

#53
post #10

Technology aside, shoppers are going to feel so weird doing this at the beginning. There's already social anxiety when people pay for things and walk past a security guard, or a security barrier. Whether it's an airport, or a clothes store, or a ticket barrier, there's always a nervousness about being called out. It's bad enough in the Apple Store where you can pay and walk out, this will take some real getting used…

What they should feel weird about is the battery of security cameras that will watch your every move.

[deleted]

Re: Amazon Go

#54

Companies have been discussing "checkout-less" stores since forever, but nobody has been brave enough to do it due to the perceived threat of shoplifting. And while shoplifting is a legitimate threat, are non-shoplifters going to be turned into shoplifters without a checkout? Are normal shoplifters stopped by checkouts? These are the core questions, and until it is tested nobody will know for sure. Target is getting…

> Target is getting awfully close to this. With their Cartwheel app you're meant to scan all your items as you shop (so it auto-applies coupons and discounts); but they haven't taken it to the next logical step and allowed you to provide your Cartwheel output at the checkout for checking out.

Tesco in the UK is already doing that. You just finish your shopping by scanning an "end of shopping" barcode, you pay and then you go with your trolley. You sometimes need someone to remove the security tags or check that you're 18+ for alcohol but that's it.

However, home delivery is even better in my opinion, it's very common in the UK nowadays. You see those vans everywhere, from nearly all big supermarkets.

Re: Amazon Go

#55
Is the basic idea that there are cameras everywhere and they watch and record everything you touch?

Now I can't stop thinking about the behavioral analytics. Can they get rough pupil dilation data? I'm sure they can get facial expressions and maybe gaze tracking.

Next step is using kiva bots to rearrange/restock the isles when no one is looking.

Re: Amazon Go

#56
post #43

I worked at a grocery store for several years, and one thing I recall is customers CONSTANTLY putting items back in a random aisle, rather than where they found it. I wonder how this tech deals with that? Maybe they figured that out, too. But I was amused in the video when I saw the customer putting it back where it belonged, because that's not how I remember that going... All that said, this is fantastic and excitin…

I guess tech like this could collect this information and then create an optimized "garbage collection" path for a single employee to put all the stuff back on the shelves once in a while.

Re: Amazon Go

#57

When I started reading the description, I thought: "someone finally delivered on that RFID pitch of just walking out of the store". Was surprised that it's actually computer vision.

[deleted]

Re: Amazon Go

#58
post #41

Companies have been discussing "checkout-less" stores since forever, but nobody has been brave enough to do it due to the perceived threat of shoplifting. And while shoplifting is a legitimate threat, are non-shoplifters going to be turned into shoplifters without a checkout? Are normal shoplifters stopped by checkouts? These are the core questions, and until it is tested nobody will know for sure. Target is getting…

In the UK, Tesco have been running a 'Scan as you Shop'[0] thing for a couple of years now. Customers pick up a scanner as they enter, scan their items as they go into their cart, and they have special checkouts which read your scanner. There's a random chance that your scanner will be audited by a human against the contents of your shopping cart. Usually the first time you use it, then it backs off. [0] http://www.t…

Sounds great if it's not as unbelievably user-hostile as the self checkout machines. Those things are just total crap, every one I've ever tried.

Re: Amazon Go

#59
Haha yes, hackers are going to have a field day with this!! I'm sure it's good enough for users which don't actively try to game the system through technical means, but I suspect it won't stand a chance against someone who's taken the time to understand and undermine the system.

On another more on-topic note, what an awesome time to be alive! :) When I was younger concepts like this were usually paired with flying cars and space travel in cartoons, but now it's real.

Re: Amazon Go

#60
This is impressive. How did it know which products were inside the woman's shopping bag? As customer grabs items how does it associate the items to that customer's virtual cart instantly? Aren't customers supposed to scan the products?
Post reply on HN