Earlier quoted context omitted.
It will be! We're not sure what the eventual protocol will look like, but it'll probably start with webfinger, which can then point to whatever authentication gateway you want. We only need SMTP as the base case in the chain of strategies: https://github.com/portier/portier.github.io/blob/master/Des...
At the risk of stating the obvious choosing webfinger implicitly excludes anyone who does not or can not control their website sufficiently to implement webfinger. (ie: hosted webservices similar to Tumblr et al)
If you do not own the domain you shouldn't be able to use the domain like that.