Exciting! Disappointing that you can't route based on hostname yet, though. I've got 5 ELBs set up to route to different microservices for one app, and because we couldn't do path-based routing before, that's all segmented by hostname. As soon as ALB supports hostname routing, I can collapse those all into a single LB.
The "Hostname" is in the HTTP Header, "Host." The article states that you can route based on Layer 7 headers, so this shouldn't be an issue.
Weird thing to highlight when the product being announced doesn't even have that feature.