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We pay $12/month so Hulu diesn't show us ads. Really worth the extra money.
There are still ads on some shows even if you pay $12.
Even if it was a free service, I can't justify using it over literally any other streaming option out there, including on-demand where you can't fast forward through commercials.
A couple years ago I was watching Hulu and noticed the ads always felt like they took much longer to play than they should. I got out my iPhone and timed the seconds as they counted down during ad time on Hulu. Each second of ad time on Hulu took 1.34 seconds of actual time to pass. They were telling you for example, that there were 2 minutes of ads about to play, but the 120 second countdown would actually take 160…
Youtube uses some magical time calculation as well. When I watch on my roku it says "you can skip this ad in 5 sec", it usually takes ~7-10 for it to pop-up.
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Most of the people I have asked who haven't cut the cord say they don't know how to set it all up or think it will be more complicated to use. And/or they do not have internet at their house, only use the internet on their phone.
I think the *TV/Stick devices are pretty damned simple... I got my parent's a Roku a few years ago, and they still use it regularly (though they haven't cut the cord, mostly sports).