Dedicated host name for a single algorithm, TED talk, high-production value video with professional animations, narrator talking excitedly, more kitschy examples of applications than description of the algorithm itself. Yup, MIT.
Can't edit the comment so I'll just put this here: didn't expect this to get upvoted to be honest ;) I was trying to be bitter and petty as a kind of dark humour, but for the record I actually think it's pretty cool that students at MIT have that kind of support behind them. That said, it's always sort of amusing to see the MIT PR-machine at work, because it's so _obvious_ once you get familiar with how they work. At…
Why do you think professionals were hired? A basic microphone+blanket to damp echos, and a passing familiarity (perhaps a friend) with a video editor should be enough to put that together. (No offense to the team.) If you wanted to hire someone, I'm betting you could get it done for $50 on Fiverr. Another $10 for a domain, and a few bucks for hosting.
You're making it sound like this is some huge professional outfit with a coordinated marketing plan. It looks more like someone trying to show off their project that they spent a lot of time on.