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Twitter Acquires Magic Pony

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Re: Twitter Acquires Magic Pony

#51

Earlier quoted context omitted.

> They're really doubling down on Twitter being the "best place to see what's happening and why it matters, first" It's a little ironic that they announce this in a blog post.

Not really. This isn't the sort of news that most people need to know "first", or alternatively "live."

Or "ever".

Re: Twitter Acquires Magic Pony

#52

Earlier quoted context omitted.

People say 'the advertisers', but don't most people in the world work for a company that uses ads? It seems that there's a mentality of compartmentalization, where people believe there to be 'evil ad companies' that somehow do nothing but make ads and don't actually sell products, nor employ people in the creative industry.

Just a crazy idea, but what if instead of TV/radio commercials and billboards and internet popup ads, products advertised themselves in the places they are sold (e.g. the sign next to a restaurant, or the side of a shampoo bottle on a shelf in the store), to explain very briefly why they're better than the competition? Most of the time, people will come across it organically, and that's healthy and good. But if disco…

One of the buzzwords a few years back was the "intention economy"; the idea is that you wouldn't have ads, instead you'd have a kind of automated RFP process in which consumers would say what they want and sellers would reply with offers that matched the request.

https://en.wikipedia.org/wiki/Intention_economy

Re: Twitter Acquires Magic Pony

#53
post #5

I looked into these guys a month ago, they have a great team of young researchers. The main application I saw was applying neural networks to video compression, improving compression by 3x or more (I guess by regenerating the lost detail?). Not sure if Twitter has much use for that but it looks like they have patented a bunch of other stuff too, and I'm sure will be a great addition to twitter's ML team. Congrats to…

Periscope could use it.

Re: Twitter Acquires Magic Pony

#54

Earlier quoted context omitted.

Just a crazy idea, but what if instead of TV/radio commercials and billboards and internet popup ads, products advertised themselves in the places they are sold (e.g. the sign next to a restaurant, or the side of a shampoo bottle on a shelf in the store), to explain very briefly why they're better than the competition? Most of the time, people will come across it organically, and that's healthy and good. But if disco…

One of the buzzwords a few years back was the "intention economy"; the idea is that you wouldn't have ads, instead you'd have a kind of automated RFP process in which consumers would say what they want and sellers would reply with offers that matched the request. https://en.wikipedia.org/wiki/Intention_economy

Like a reverse auction or call for tenders?

Re: Twitter Acquires Magic Pony

#56
post #7

Machine learning on your images and videos to "enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter"! As ironically stated here [1], "The best minds of my generation are thinking about how to make people click ads." Though Twitter has a good record of open-sourcing internal infrastructure projects, I think it's it's safe not to expect any substantive amount of…

> "The best minds of my generation are thinking about how to make people click ads."

What are people doing to change this? What do you think needs done?

Asking seriously because I'm actively trying to figure out the answers to these questions.

Re: Twitter Acquires Magic Pony

#57

Earlier quoted context omitted.

For sure, we're a greedy, selfish, and short-sighted species. But that doesn't make the advertisers right for doing what people are implicitly asking them to.

People say 'the advertisers', but don't most people in the world work for a company that uses ads? It seems that there's a mentality of compartmentalization, where people believe there to be 'evil ad companies' that somehow do nothing but make ads and don't actually sell products, nor employ people in the creative industry.

> People say 'the advertisers', but don't most people in the world work for a company that uses ads?

I don't think so? 90% of businesses sell to businesses, not to consumers, and in that world it's more about networking than advertising. (You could argue that that's just another form of advertising, but at the very least it's easier to avoid).

Re: Twitter Acquires Magic Pony

#58
post #23

I guess they've given up on making the text part of their product make a damn bit of sense.

I wondered this too. Twitter's app is broken - numerous complaints by power users that they should be addressing but instead they're busy buying companies?

I think probably team of people who develop and fix bugs on the app aren't the same team that buys companies, so Twitter can probably do both.

Re: Twitter Acquires Magic Pony

#59
post #7

Machine learning on your images and videos to "enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter"! As ironically stated here [1], "The best minds of my generation are thinking about how to make people click ads." Though Twitter has a good record of open-sourcing internal infrastructure projects, I think it's it's safe not to expect any substantive amount of…

> "The best minds of my generation are thinking about how to make people click ads." What are people doing to change this? What do you think needs done? Asking seriously because I'm actively trying to figure out the answers to these questions.

Make an 'ask HN' to keep this thread closer to its original topic. I'm sure many of us would like to share our perspectives on the matter.

Re: Twitter Acquires Magic Pony

#60
post #7

Machine learning on your images and videos to "enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter"! As ironically stated here [1], "The best minds of my generation are thinking about how to make people click ads." Though Twitter has a good record of open-sourcing internal infrastructure projects, I think it's it's safe not to expect any substantive amount of…

> "The best minds of my generation are thinking about how to make people click ads."

That's just half the truth. The other half of the best are thinking how to skim money off financial transactions.

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