As a long-time developer marketing person, I must say Rust is kicking ass, not just as a language but as a community. They are deeply strategic. 1. Clear audience target: They aren't going after C++ gurus or C magicians but people who are new to systems programming. From Klabnik to Katz to literally everyone in the community, they are consistent with this messaging. 2. As part of 1, they have invested a lot in teachi…
> developer marketing person What is that? > They aren't going after C++ gurus or C magicians Don't they have anything to gain from using Rust?
Rust does market to C/++ people, a lot. We just don't market to the super-awesome C++ folks. It's the same reason I preferred Word 2003 over the new stuff for half a decade. I had years of memorized shortcuts, custom macros, and general ui familiarity. I could eventually learn the shiny new Word and become as good, but the activation energy for that is too much and I was happy with 2003.
Rust isn't only going after non-systems folks. The community is roughly half systemsy. But it may seem this way because Rust tries very hard to not alienate non-systems people with jargon and unexplained systems concepts.