My grandfather was a Ford man. He would only ever buy a Ford, even during periods when other manufacturers were making vastly superior vehicles. I used to think such loyalty was a silly generational thing. My generation was a fickle consumer. We would research and decide on a purchase based purely on merit. That's how I was with phones. When iPhone was the most compelling phone, I would buy an iPhone. When there was…
Having two separate and competing ecosystems actually makes Apple more money than if they had a monopoly. You're not just buying a mobile phone, you're on our team now. You're one of us. And we all have Apple laptops too.