Earlier quoted context omitted.
>> I chose McDonald's and Coke as brands as they are two good examples of previously invincible global brands that are now showing significant decline. Not sure about Coke but McDonald's is doing pretty well these days. Its stock recently hit an all-time high and is one of the best performers this year, following their success with all-day breakfast.
Coke is doing just fine. I travel a LOT and I would say Coke is the preferred brand in probably 85% of the hotels and restaurants I visit. I still bring along a 12-pack of Mt. Dew because so many places only have Coke products and its frustrating to have to drink flat fountain coke.
I'm genuinely curious, no judgement.