One look at their finances and it's clear why they're doing this. According to their SEC filings, last year Amazon brought in $6.5 billion in shipping revenue [1], and spent $11.5 billion on shipping costs. Take those numbers together and they lost $5.0 billion subsidizing shipping. They lose more money on shipping every year than most startups make in a decade. It's a huge cost on their budget, not hard to see why m…
In a certain way, isn't that like saying BestBuy spend $X billion on storefront real-estate and made $0 in people paying in "walk-out-the-storefront-with-your-item" charges? Shipping revenues will never cover shipping costs as long as they provide even one free shipment a year (and don't overcharge people paying for shipping). Shipping is one of those costs that you have to pay like having storefronts. The goods have…
For comparison, the lease amount of Target's Canadian (failed) expansion was for $1.3B USD for 220 stores. https://en.wikipedia.org/wiki/Target_Canada
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Target USA stores as of May 2015: 1795 http://www.forbes.com/sites/walterloeb/2015/05/22/what-is-th...
Amazon's $5B shipping loss now almost looks quaint, if one factors in absence of retail stores and presence of handful number of Warehouses.