Earlier quoted context omitted.
How is this that different that Google Now? Except there are actually people (at least some of the time) at the other end, rather than massive amounts of logged data and code?
...because you are paying them? Quite a bit? If you are paying $100/hr for something, it is probably pretty important. I really don't see the comparison to Google Now at all.
Well, other than as an inversely related quantity. I'd probably be more likely to trust someone I was paying $100/hr.