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Pay Google to stop seeing ads

contributor.google.com

51–60 of 82 posts

Re: Pay Google to stop seeing ads

#52
post #11

Earlier quoted context omitted.

This is true. But ads are more targeted not to make it less annoying for you, but because people who sell stuff think they'll get a higher conversion rate the more targeted they get.... and that's hard to argue with. But I do think legislation to make you be tracked less would be awesome, but it'd be fighting money.

> people who sell stuff think they'll get a higher conversion rate the more targeted they get.... and that's hard to argue with. Is it really? For me, targeted ads come up for either a) products I have already purchased or b) products I've looked at and then decided not to buy. I got my wife an espresso grinder for Christmas, ordered on Dec. 10, but AdSense is still showing me ads for grinders. There is exactly 0.00%…

People who purchase something online are magnitudes more likely to purchase it again than someone who hasn't made the purchase.

Re: Pay Google to stop seeing ads

#53
post #11

Earlier quoted context omitted.

This is true. But ads are more targeted not to make it less annoying for you, but because people who sell stuff think they'll get a higher conversion rate the more targeted they get.... and that's hard to argue with. But I do think legislation to make you be tracked less would be awesome, but it'd be fighting money.

> people who sell stuff think they'll get a higher conversion rate the more targeted they get.... and that's hard to argue with. Is it really? For me, targeted ads come up for either a) products I have already purchased or b) products I've looked at and then decided not to buy. I got my wife an espresso grinder for Christmas, ordered on Dec. 10, but AdSense is still showing me ads for grinders. There is exactly 0.00%…

Criteo told in an interview that the click rate was 500% better with their tracking.

Re: Pay Google to stop seeing ads

#54
post #8

Blocking ads motivates some people but many others are motivated by the desire to not be tracked. When I read a paper magazine, nobody knows what pages I flip through, what ads I read, no profile is being built, etc... Why can't ads on the internet be as dumb? For the past 20 years, I've been hearing how ads will be less annoying once advertisers can target more effectively. I think the exact opposite has happened. L…

I agree completely and your Zappos example is spot on.

A few months ago, I was thinking about buying a new truck. I was sitting out on the deck with my iPad and Google'd the name of the local Dodge dealership, found a truck I liked, then Google'd some specs on it. A bit later, the girlfriend and I drove over to the dealership and I ended up driving a new truck home that day.

For roughly six weeks afterwards, everywhere I went on the web (on the iPad) I saw presented with ads about new trucks. The majority of the ads were for the specific dealership that I bought it from (that I had Google'd) and the others were mostly for other dealerships in the area. I got to where I'd click on them every time I saw them just because they annoyed me so much. At some point, the ads stopped because I haven't seen one in a while.

Re: Pay Google to stop seeing ads

#55
post #5

They should have negotiated a contract with all the ad networks that have a name, and licensed an adblocker for the rest. They should aggressively support the adblock detection => annoying reminder that has been slowly gaining traction lately. "Fewer ads on million of sites" (there is ~ 1 billion sites worldwide[1]) is not a selling point. "No more ads, ever" is. [1] http://www.internetlivestats.com/total-number-of-w…

That won't happen (and is one of the issues with Contributor) because of antitrust issues. Google already has too much power in the ad ecosystem.

Re: Pay Google to stop seeing ads

#57
Google is not a disinterested party here, of course. A better solution for the non-Google stakeholders would be to do this through a neutral third party organization where publisher lockin to an ad platform would not be an issue.

Re: Pay Google to stop seeing ads

#58
post #48

Why do I get the impression that I'm paying protection money to the mob? These ads wouldn't exist in the first place if it wasn't for Google.

So true!! I would pay Google to use search, if it came to this, because I find immense and irreplaceable value in Google Search that no other company seems to be able to replicate. But paying anyone to not see ads on websites? That's absurd. I'll use adblocking while I can, and when/if those websites find a way to reliably block adblocking-using visitors, I'll just stop visiting.

What about paying to not see ads in search results? Website ads are a little different than search ads.

Re: Pay Google to stop seeing ads

#60
post #31

I don't see why we should pay website owners through Google, who will presumably take a cut of the money, when decentralized digital currency exists. I'd like to see a Bitcoin based system in the form of a browser plugin.

Do you want people to click to donate every time they show up on a page? People will never click that button. This system is great because it's a) seamless (you just get one bill a month), b) based on usage (you visited these pages) and c) is a market (the price you pay is based on competitive rates that advertisers would otherwise be willing to pay).

You can cover all of the points you made by loading a Bitcoin wallet and having the plugin deduct fractions of a BTC when you visit these web pages, and when the wallet is empty ads are loaded instead. The main loser in this situation is Google, since the site creators get all of the money. Users may have privacy concerns since BTC transactions are on a public record, but you can keep creating new Bitcoin wallets automatically to mitigate this concern.
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